K.R. Mangalam University Hiring For Senior Manager/General Manager – Digital Marketing & Admissions at Sohna, Haryana Full Time

Employment Type

Full Time

Desired Candidate Profile

Skills:
Lead Generation Skills:
Through Vendor

Dealing with vendors for Leads

Keep an eye on their KPI and commitments

Reporting and reviews

Bill processing

Through Paid Campaigns

Month wise budgeting and target planning

Month wise campaign designing, Landing page designing, content designing

Keywords planning and budget allocation

Daily monitoring, review, and reports

Through Raw data

Data uploading and communication planning (Email / SMS / WhatsApp)

Timely communication execution

Feedback and optimization

Lead Nurturing Skills

Design and plan Email, SMS, WhatsApp communication as per applicants journey and scenario.

Well versed with the technicalities for communication platforms IP address, TRAI, NDNC, complaint handing, SPAM handing.

Design strategy and implementation for maximum per day applications.

CRM Skills

Thorough understanding of a CRM for any kind of a report and review

Able to identify grey areas for improvement for better results

Can work in sync with CRM SPOC for implementations

Key an eye on Call Centre and Admission Cells functioning

Can get the requirements of call centre and admission cells implemented

PEOPLE Management Skills

Humble enough to manage internal and external Communication (ex: management, colleagues, vendors, agencies, Team).

Website Management:
Must understand the technicalities of a website to pull out more work from agency.

Content of website must be updated

New Website Making coordination and implementation

Keep website updated with the latest pictures, events, fee structure, widget etc.

Social Media Management

Coordination with agency for event updation on social media platform

Ideate for national and international days and assure the implementation

Review and approve posts and their timely execution

Internal coordination for event and devising of promotion plans

Counsellor Productivity: Schools

Can keep an eye on Counsellors productivity and always motivate them for more admissions

Listen to their problems and get it streamlined

Focus more on multiplying admission numbers

Daily reporting and review

Branding and Collateral:
Manage Entity branding and get the things implemented as per brand guidelines

Brochure Making Coordination: Content, designing and printing

Branding Kits: Ideation, creation, negotiation and implementation

Stationary Management: Ideation, Designing, Printing

Events Coordination: Content, Designing, printing

Print Media: ideation, Content, Designing

Responsibilities

Google Ads

Facebook Ads

Social media management Facebook, Twitter, LinkedIn, Instagram, YouTube

SEO

Publishers

Content

Vendors

Photo shoot

Video shoot

Events Collaterals and Promotion

Website management

Branding Kit

Admission Kits

Print Media School brochures, Event brochures, Flyers

CRM Management

Lead Generation

Lead Nurturing

Placement Promotion

Raw Data.

Experience Required – minimum 3+ years in education.

Required Exp.

5.0-10.0 Years