Lacoste Hiring For PR & Communication Manager W/M at Anupgarh, Rajasthan, India Full Time

Key Duties and Responsibilities : MEDIA, PR, COMMUNICATION, EVENT, SPONSORSHIP

• Work on the annual PR & Communication plan focusing on responsible area together with marketing director; identifying issues and consumer trends, setting up strategic direction aligning with the global brand strategy, developing initiatives with creativity and building budget allocation plan
• Develop and execute local PR & communication initiatives based on the global guidelines and local trends & needs covering Lacoste all product categories (Textile, Footwear, Leather goods, Sport, Accessories)
• Identifying local media trends and campaign objectives, build media plan with optimized media mix for digital, social media and OOH/DOOH channels.
• Manage press release and handle media enquiries. And establishing and maintaining good relationship and networking with media and influencers.
• Creating digital buzz by leading the social media community and creating creative and engaging brand messages.
• Maximized brand and product exposure on media / Social media to increase TOM and support sell-out performance
• Develop creative messaging strategies to advertise the brand’s strategies and create quality PR contents such as visuals, digital contents, video and brand messages together with media, influencers and partners.
• Plan, develop and organize local and global PR events targeting media and target consumers
• Carry out Product Placement and star marketing activities to increase visibility on media
• Guild, assign and supervise agencies (media, PR, event, production and digital)
• Monitor marketing/consumer trends and competitors’ PR & Communication activities and build relevant counter actions
• Prepare regular and ad-hoc reports both for local and global.
• Communicate with the global marketing/PR team regularly and interact proactively for best collaboration

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Profile :

10-15 years of total professional experience and minimum 5-7years of experience with direct relevancy.

Education :

University Degree +

Qualification & Skills :

Good understanding for consumer marketing and premium brands

Fashion Brands And Global Brands Experience Preferred

Good communication both written and spoken English

Be proactive, reliable, responsible and detail minded Skilled in multi-tasking and delivering under timeline

Hands on experience in social media

Understanding on styles, creativity and premiumness