Kama Ayurveda Pvt. Ltd. Hiring For Product Manager – Branding & NPD (Beauty & Skin Care) at Noida, Uttar Pradesh, India Full Time

About Kama Ayurveda Pvt Ltd

Kama Ayurveda offers high quality, beautifully packaged, Ayurvedic and natural beauty and wellness products that are used by some of the world’s leading hotels and spas in India, USA and Europe. Kama Ayurveda creates the complete natural remedy by using original, time tested and balanced prescriptions. Our Ayurvedic treatments are 100% natural with no artificial colors, fragrances, animal ingredients and petrochemicals. The ingredients are prepared from plants and herbs collected from natural habitats. The Kama brand has received extensive coverage and recognition in various international publications including US Vogue, French Vogue, Japan Vogue, Harpers Bazaar and Tatler.

Kama Ayurveda is now a proud member of the Puig family. Kama Ayurveda represents a distinctive addition to Puig’s unique brands portfolio and strengthens its wellness category with an offer that is rooted in the traditional Indian medical science of Ayurveda, which focuses on the balance between mind, body, and spirit for holistic wellbeing.

Key Responsibilities:-

New product development:

● End-to-end project management & liaison with stakeholders of all NPD launches.

● Monitor key performance indicators and customer satisfaction to analyse product performance.

● Participation in the elaboration of the marketing and NPD plan

● Creation of the marketing products concepts

● Drafting the technical briefings to laboratory and packaging teams

● Manage development projects from the inception to the market delivery.

● Monitor the profitability KPIs of the new products development + the existing portfolio.

● Defining the launch toolbox of assets for 360° marketing campaigns, in collaboration with other experts (Digital, Retail, Com, Education…)

● Optimization of the marketing mix of products, and ranges including price positioning

● Analyse performance KPI’s, cost and price parameters, market applications, and demand quantities

Market and trend analysis:

● Competitive landscape and benchmarking analysis

Contacts and pairs:

● Teams and expertise involved in product development: creative agency, technical packaging development, supply-chain, laboratory, product testing.

● Teams involved in 360° activation campaigns: product education and training, communication, digital, retail.

● Go-to-market and business partners in India.

● Global brand team based in Paris.

Skill Set

● Proven working experience as Brand/Product Assistant Manager or Senior Executive

● Excellent understanding of the full marketing mix

● Strong analytical skills partnered with a creative mind

● Data-driven thinking and an affinity for numbers

● Outstanding communication skills

● Up-to-date with latest trends and marketing best practices for beauty & skincare

● Driven by a strong desire to win and ‘make things happen’, ‘Problem-solving’, must be able to critically and actively analyze situations, spot issues, and present viable solutions.

● Entrepreneurial, be unafraid to try new things, able to deal with ambiguity, and willing to take risks

● Strong ability in project management, prioritize while multitasking a number of high-priority assignments, excellent at cross functional schedule management.

● Intelligent, independent thinker, strong aptitude in analytical thinking, rational, and prompt; strong with data analysis, MS Excel & MS PowerPoint

Qualification: MBA-Marketing from a premier institute

Experience : 3+ yrs in Luxury Brands