Job Overview
Analyse and review digital analytics, plan website and social media content strategy, develop blog strategy, source blogs, event coverage, and conduct PR and media outreach.
Responsibilities
Understand the vision, audience, and message of CMR University, and implement a content strategy that furthers these goals.
Build relationships and manage meetings with key stakeholders to collect information for all forms of marketing collateral.
Review digital analytics and perform competitor analysis in order to develop a well-outlined website and social media content strategy, to improve brand recognition and followers across web / social platforms.
Develop and implement the editorial content calendar for the CMR University blog and social media channels.
Plan digital content creation including articles, blogs, podcasts and videos for the CMR University website and newsletters (based on student / faculty research, activities and events across CMR University).
Source articles for the blog, PR / media coverage, write/rewrite as required.
Set up and conduct interviews with CMRU stakeholders including faculty, students, and staff, around research, activities and events, to create content on their behalf.
Be involved with other aspects of the editorial process such as overseeing the production of faculty video interviews for the website, copy editing, fact-finding, and research.
Edit content across all digital and print media marketing distribution channels.
Ensure SEO optimization for digital channels such as the website and blog.
Oversee the updates and management of the CMR University website.
Oversee the updates and management of the CMR University blog.
Oversee the updates and management of the CMR University social media channels.
Oversee the creation of all print and digital marketing collateral ensuring brand playbook compliance.
Assist in social media marketing to further develop CMR University’s online presence via social media channels such as Facebook, Instagram, LinkedIn, Twitter, YouTube etc.
Requirements
Proven 3-5 years relevant work experience
Mimimum Qualifications:
Bachelor’s Degree in Journalism, English, Communication or related field and 5 years of relevant work experience
OR Master’s Degree in Journalism, English, Communication or related field and 3 years of relevant work experience
Understanding of SEO preferred
Excellent oral and written communication skills.
Excellent critical thinking, interpersonal, communication, time-management, organizational and problem solving skills.
Exceptional attention to detail.
Ability to work in a team or individually as and when required.
Job Type: Full-time
Salary: ₹70,000.00 – ₹75,000.00 per month
Schedule:
Ability to commute/relocate:
Experience:
Speak with the employer
+91 9513444635
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