Full Job Description
Experience Required:
4 – 8 Years
Location:
open
Category:
Education
Role Purpose:
The role will involve working very closely with the Head of School and will broadly will require the person to: Drives student enrolment to reach or exceed target numbers Informs and executes the school sales and marketing strategy Manages the admissions procedures ensuring all students are registered in accordance with the schools regulatory policies.
Key Relationships (Internal and External):
The Admission Counsellor is responsible for building and maintaining relationships with new and prospective parents, visitors to the school, school employees and Senior Leadership, Central Office Marketing and Admissions team and other departments as required, and other external bodies or outside agencies as required.
Roles and Responsibilities:
Marketing and Sales
Accountable for driving student enrolments in order to meet or exceed targets as set for the academic year. Work closely with the central Admission and Marcomm team to execute the Sales, PR and Marketing strategy for the school aimed at prospective parents. Organise and run external Marketing events, including Open Days, aimed at driving enrolments, in accordance with the agreed calendar and strategy. Presenting a positive impression of the school in all interactions with families, whether by telephone, face to face or in writing. Be the key point of contact for prospective parents from first contact with the school until the students first day. Develop and conduct school tours, as required, for prospective families with the aim of promoting the schools academic and non-academic achievements. Benchmark the school’s admissions procedures against leading competitors, and suggest and implement new and innovative ways to market the school to prospective parents. Collect and analyse data to measure the success of the Marketing & Admissions process.
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