Wildcraft India Hiring For Retail Manager at Kolkata metropolitan area, West Bengal, India Full Time

Wildcraft is India’s largest outdoor gear company. It’s product range includes gear, travel cases, apparel, and footwear. Since our inception 25 years ago, Wildcraft is a brand born for the open air. Wildcraft as a head-to-toe outfitter equips you with the means to experience outdoors.   ​A brand with the business philosophy of “rekindling the explorer & embracing the unknown” at its heart. Wildcraft products take inspiration from its brand ethos which guides the product to be functional, light weight, weather resilient and reliable. Wildcraft is best poised to ride the Indian outdoor industry opportunity and make Indians embrace the uncertainty and Be Ready for Anything. 

Job Role 

As a Retail Manager, you will be responsible for overseeing the day-to-day operations of a cluster of designated Exclusive Brand Stores, Your primary focus will be on maximizing sales, ensuring customer satisfaction, coaching store staff, and maintaining a well-organized and efficient store environment.

Work Responsibilities  

Sales & Profitability: 

• Set sales targets and goals for the store and ensure they are achieved or exceeded. 
• Develop strategies to drive sales at the area level.  
• Monitor and analyse sales performance, identifying areas for improvement. 
• Evaluate store operating costs and ensure profitability at cluster level. 
• Implement effective merchandising strategies to optimize sales. 

Store Operations: 

• Implement standard operating policies and procedures to ensure smooth operations. 
• Upload all reports on the Wooqer platform to ensure efficient operations. 
•  Ensure the store is clean, well-organized and in good repair.  
• Ensure visual merchandising and collateral display guidelines are followed depending on seasonal focus products/launches /on-going promotions.  
• Oversee cash handling procedures and ensure accuracy in cash management. 
• Ensure compliance with safety and security regulations for assets and inventory. 
• New store launch as per timelines and guidelines  

Marketing & Customer Service: 

• Collaborate with the internal stakeholders like marketing /HO teams to execute in-store promotions and events. 
• Provide excellent customer service and resolve any customer issues or complaints. 
• Capture customer feedback and ensure it is shared in a timely manner.  

Business Development: 

• Maximizing new business development opportunities by identifying potential market gaps, market study of the right catchment 
• Identify and locate and propose potential sites. 

L&D: 

• Recruit, onboard and train new retail staff members. 
• Create work schedules and assign tasks to team members. 
• Conduct regular performance evaluations and provide constructive feedback. 
• Motivate and encourage staff to achieve their targets and deliver outstanding customer service. 

Merchandising and Audit: 

• Monitor inventory turnover and implement strategies to balance availability for consumer and reduce shrinkage. 
• Coordinate with merchandiser and ensure timely deliveries of products. 
• Co-ordinate Audit and inventory control measures to minimize stock losses, shrinkage, and wastage. 

Qualifications and Skills: 

Education Qualifications: 

• Master’s degree in business administration, Retail Management 

Work Experience: 

• Proven 2-4yrs of supervisory experience as a Retail Manager or similar role in the retail industry. Preference for Luggage/Apparel /Consumer durable goods industry  
• Handling a single large high-volume store /at least 4 smaller stores. 

   Other Requirement:  

• Excellent communication and customer service quotient  
• Sound knowledge of retail management best practices and principles. 
• Proficiency in using retail software and point-of-sale (POS) systems. 
• Strong operational knowledge and problem -solving skills to ensure efficient operations.  
• Ability to work under pressure and multitask.  
• This is a field sales job and involves intra and intercity travel on a regular basis.