Job Description

Responsibilities:
Create and execute the marketing strategy and plan for all social media and performance marketing traction channels (YouTube, Instagram, Telegram, Google etc.).

Understand student pain points while marking purchase decisions and create marketing assets / content to solve them.

Work with the operations team, faculty and counsellors to create social media content including videos, reels, stories and posts.

Work with management to allocate and assign budgets to each channel.

Coordinate with the marketing agency to ensure smooth running of ad campaigns.

Create the structure and content of landing pages to collect leads.

Review ad performance and optimize ads and landing pages as necessary.

Create reports and generate insights of the performance of each marketing channel and tweak campaigns accordingly.

Give regular briefs of marketing campaigns to the sales team.

Review the performance of each channel by taking feedback from the sales team and decide which channel to focus on.

Define sequences of communication to be sent on lead nurturing marketing channels (like email, sms, whatsapp).

Create content, convert content to creatives and send the creatives to leads on all lead nurturing channels.

Knowledge:
Experience in making social media creatives and content for any study abroad brand.

Proficiency with tools like canva, typeform, luma, Zoom Webinar.

Knowledge of key metrics to track across channels.

Proficiency with Microsoft Excel, Word and Powerpoint.

Knowledge of pulling reports from Google Adwords, Facebook Ads Manager.

Skills:
Ability to iterate on campaigns at a fast pace by considering performance, feedback from students and the sales team.

An eye for aesthetically pleasing creatives.

Candidates should be able to generate precise insights from reports.

Ability to communicate with and get work done from others in the organization

Behaviour:
The candidate should not be afraid of suggesting innovative ideas and learning quickly from mistakes in the process.

Willingness to incorporate feedback from others.

Willingness to put in long hours when needed.

J he candidate should not wait for others to assign work but should be self-driven and chart out their own work schedule with input from the reporting manager.

The candidate should be presentable, energetic, create clarity and take initiative

The candidate should be willing to work on weekends (Weekly off between Monday to Thursday i.e. 6 day work week)

Timing 81/2 Hrs between 6.45 am to 9.00 pm as decided by the RO

Interview Process

Email your resume to [email protected] with the subject line Request for a jobSocial media executive

If you are shortlisted for an interview, you will be called and will receive an email with the details of the interview date, time and location

Come for the interview on the date, time and location specified along with a printout of your resume and one passport sized photograph in color. If you are currently working anywhere, please carry a copy of your last 3 months payslips and current company’s appointment letter

Typically candidates proceed through 4 rounds of interviews with the HR team, Sales/Marketing Manager, Head of Operations and Director before being selected

Contact Details

The HR department is open from Monday to Saturday from 10:00 am to 6:00 pm.

Contact Email : [email protected],

Address:HR department, Vidyalankar , Senapati Bapat Marg, Dadar West, Mumbai, 400028

Role:Channel Partner / Client Relations

Salary: Not Disclosed by Recruiter

Industry:Education / Training

Functional Area:Marketing & Communication

Role Category:Corporate Communication

Employment Type:Full Time, Permanent

Key Skills

Marketing StrategyFacebook Ads ManagerSalesSocial MediaCanvaYoutubeMarketing CampaignsGoogle AdWords

Education

UG:Any Graduate

PG:Any Postgraduate

Company Profile

Vidyalankar Classes and Publication

About Us:
Vidyalankar is a group comprising educational institutes like the Vidyalankar Institute of Technology, a premier engineering college, affiliated to the University of Mumbai, Vidyalankar School of Information & Technology, Vidyalankar Polytechnic etc. having its group head office at Pearl Centre, Senapati Bapat Marg, Dadar (W), Mumbai.

Vidyalankar has massive experience of over 50 years, of successfully preparing students for high level competitive entrance exams like the IIT JEE, MH-EN-CET, AIEEE, CAT/CET and GATE. Here, it would not be out of place to mention that most of our students have excelled in the above examinations securing high merit rankings and at times have even topped the merit list.

Apart from our main branch at Dadar(W), Vidyalankar has branches also at Fort, Dadar (E), Chembur, Nerul, Vashi, Ghatkopar, Thane, Dombivli, Vile Parle, Andheri, and Borivali which are located at close proximity to railway stations.

Company Info

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Contact Company:Vidyalankar Classes and Publication

Address:102,,1st Floor,Pearl centre,Senapati Bapat Marg,Da, dar West, MUMBAI, Maharashtra, India

Reference Id:Social Media Executive