Vidyakul Learning Space Pvt Ltd Hiring for Public Relations Specialist at Gurgaon Full Time

About Vidyakul: Bharat Ka Online SchoolWe exist to enable India’s state-board students to harness the power of quality and affordable ed-tech to learn at home and rise to their truest potential.We’re a rapidly growing ed-tech company unlike any other in the space. Why, you ask? Because we specifically cater to the 170 million students in India, who are currently studying in state-board schools and often face challenges such as a lack of good schools, insufficient teachers, and poor quality offline tutoring.With 3L+ users, our app offers such students high-quality online education, in their vernacular language, through live classes at a very affordable price. After having successfully established ourselves in Bihar, achieving remarkable 10X revenue growth with positive EBITDA, we are now scaling our model across India.Know more about us by visiting our website and watching our founder talk about Vidyakul’s vision in this video .Position SummaryWe’re a bold, mission-aligned team and we’re looking for an experienced public relations professional who can tell the story of our work, our impact and our vision in the most impactful way possible!This role will have complete ownership of the strategy and deployment of brand Vidyakul’s PR strategy across regions as well as national media as a way to amplify our brand visibility and recall. Driving awareness around key organizational milestones, spotlighting our stories of student success and building engagement with key media stakeholders will be critical measures of this role.Key ResponsibilitiesCreate the annual PR strategy for the brand Vidyakul which encompasses regional as well as national media across mediums like print, broadcast television and radio.Collaborate with other teams to proactively identify compelling story angles to pitch to journalists, editors and influencers in line with current trends.Take charge of shaping the brand narrative by writing the content for authored op-eds, blogs and media articles.Create and deploy press releases, media kits and other PR materials whenever required to secure media coverage.Be the PR liaison between Vidyakul’s leadership team and media stakeholders and respond to inquiries and requests accordingly.Advise Vidyakul’s leadership team on key narratives for media interviews and features.Manage the PR for big events and press conferences.Monitor and analyze PR success in a data-driven way by sharing key performance indicators and providing actionable recommendations.Drive crisis communication needs with the appropriate strategic intervention when required.Cultivate and maintain relationships with key media contacts, bloggers, and industry influencers to bring lasting recall to the brand Vidyakul in the media ecosystem.Collaborate with cross-functional teams, including marketing, content, and product teams, to align PR efforts with overall marketing strategies and ensure consistent messaging.The Ideal CandidateYou’re perfect for this role if you have:A Bachelor’s degree in public relations, communications, journalism, or a related field.Minimum 2 years of experience in public relations, preferably in the education or technology industry.Strong written and verbal communication skills, with the ability to create compelling content and adapt messaging for different audiences.Excellent relationship-building and networking skills, with a solid track record of establishing and maintaining media relationships.Demonstrated ability to think creatively and develop innovative PR campaigns that connect with organizational goals.Experience with media monitoring and analysis tools to track media coverage and PR performance.Exceptional organizational skills and ability to manage multiple projects simultaneously within tight deadlines.The knowledge of digital marketing and social media platforms is not a requirement but definitely a plus.