Position:
Business Development roles in Vadodara or Surat for Pre School Tie Ups / Corporate Tie Ups & School Admissions
Organization:
VIBGYOR Group of Schools
Function:
Sales & Marketing
Location:
Vadodara or Surat
Reporting Manager:
Lead Sales Corporate and Pre-School Tie ups – Lead BD Sales (School Admissions)
Primary Purpose: Responsible for building relationships with Pre-schools and Corporates PAN for the Cluster and Sales to increase School admissions.
Key Accountabilities/Activities:
Primary Responsibility:
· Responsible for achievement of pre decided plans with regards to Corporate and Pre-school tie-ups PAN India
· To a tie-up pipeline in consultation with the CMO and approach the organizations for alliances
· Device a marketing strategy and calendarize engagement activities for lead generation
· Track the effectiveness of the marketing activities so that changes can be made as per the data analysis.
· Provide consumer insights so that action plans can be devised upon the same.
· Competition benchmarking
Secondary Responsibility:
· Conceptualize and conduct local level marketing activities.
· Conduct reviews with the team
· New initiatives for building alliances
· Participating in industry platforms for networking
Work Relations:
Internal:
· Reporting to Chief Marketing Officer for all functional as well as admin issues.
· Interfacing with Finance, Technology, HR for any people or any other operational issue/s.
· Interfacing with all service level heads, Centre and zonal sales leads, relationship management team, and brand management team, based out of CO/ZO as well as other Centres/Schools.
· Interfacing with Academics management (Principals and coordinators), content management teams and centre/Zonal Administration teams on service offerings and centre specific elements.
· Interfacing with, SEO and internal web development teams of for all website and media management operational elements.
External:
· Interface with potential and existing customers.
· Interface with external vendors/ SEO operators/ Content management/Web management/ PR and Brand management agencies for all elements pertaining to the execution of the sales and marketing strategy.
· The leading brands for proposals & alliances for cross selling & tie ups with VIBGYOR.
Qualification:
· MBA/MMM/PGDBM/PGDBA / Masters in Marketing.
Span of Control:
· Business development executive / interns in each cluster
Financial decision making:
· Procurement Decision: N.A.
· Reimbursement Decision: Applicable
Experience:
· 10 years primarily in alliances, partnerships, channel development preferably in the Education Space.
Expected Competencies:
· Proven research and analytical skills ability to make recommendations based on information
· Gathered and sound judgment. Sharp analytical capabilities, around – data interpretation, analysing situations and driving actions most suited to achieve high impact outcomes
· Demonstrated ability to work in a high growth and dynamic business environment. Ability to deal with ambiguity, understand business.
· High focus on outcomes and ability to stand up to committed deliverables.
· Excellent communication, interpersonal skills – ability to drive consensus in decision making, especially in conflicting situations.
· Demonstrate ability for successful event management & managing strategic alliances.
Travel:
Should be flexible to travel between Vadodara & Surat
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