Tag Hiring For Copywriter – B2B at India Full Time

WHAT WE’RE LOOKING FOR

We’re looking for a team of content writers with minimum of 2 years of B2B experience to plan, create, and continually improve content for our client’s business products & Solutions. For this role, you will need to be comfortable planning, writing, and editing content for a broad range of formats including E-mail campaigns, articles, product launch materials, Blogs, brochures, white papers, social media posts, and much more. Having an engineering or IT/Technology educational background will be an added advantage.

You will apply consistent brand standards, tone, and voice, and you will elevate the overall quality of the client’s work. You love both planning and hands-on writing and editing. You understand and have a level of comfort with the full range of content creation considerations, including statistical analysis, design thinking, and user experience.

A self-starter who sleeps easy at night knowing that he/she/they kicked ass that day, together with rest of the creative team.

WHAT YOU OFFER US

As a Content writer, you will have an aptitude towards understanding technology, trends across varied Industries and its related solutions. Your copy will be a crucial piece of communication to generate awareness and influence purchasing behavior. The best B2B content is concise, persuasive, and even witty that invokes thought leadership. Wherever a B2B brand needs to communicate with an external audience, there’s an opportunity for a B2B copywriter. Is that you?

Key responsibilities include:

• Understand and translate a brief to copy
• Plan, write, edit, test, and improve content while applying and maintaining consistency with content brief standards.

· Grasp the technology storyboard and nuances

· Drive brand consistency and creative expression of the client’s B2B brand

• Deliver high quality, original, clear, and credible content on brief and on time while working independently
• Researching clients, their competitors, and the target audience
• Updating and amending campaigns according to feedback
• Collaborate with Project Management team, client, designers, and other stakeholders to serve a global content audience.

GREAT TO HAVE

• Must have minimum 2 years of content/copywriting experience in B2B space (having written medium to long form copies like; E-mail campaigns to promote technology products, Blogs, brochures, articles, social media promotion of products)

• Degree in English, journalism, copywriting, public relations, or literary/media studies field preferred. Engineering, IT, or any Technology education will be a bonus

LOCATION

• While we prefer candidates from cities with Tag offices (Chennai, Bengaluru, Gurgaon), we are open to folks from other cities too

• Should be willing to travel on when required

TIMINGS

• We work on 9-hour shifts that change depending on the regions you are working with and at the discretion of your line manager.