A Faculty member is expected to undertake responsibilities in:

1. Teaching Excellence
2. Curriculum Development
3. Research and Industry Insight
4. Mentorship
5. Collaboration
6. Professional Development

The candidate can have either Educator or professional experience. He/ she should demonstrate skills in:

• Social Media Management, AI, Digital Advertising, Analytics, Digital tools, Mobile Marketing, Social Platforms, Media planning and buying, Video production, and SEO/SEM.
• Teaching experience at the university level is highly desirable.
• Strong communication and interpersonal skills.

Qualifying Criteria – Assistant Professor:

a. A Master ‘s degree with 55% marks (or an equivalent grade in a point-scale wherever the grading system is followed) in concerned / relevant discipline from an Indian University, or an equivalent degree from an accredited foreign university.

OR

b. A candidate has been awarded a Ph.D. Degree in accordance with the University Grants Commission (Minimum Standards and Procedure for Award of M.Phil./Ph.D. Degree) Regulations, 2009 or 2016 may be exempted from NET/SLET/SET.

AND

c. Minimum 2 SCI Publications in peer-reviewed or UGC-listed journals

d. Without prejudice to the above, the following conditions may be considered desirable:

i) Ph.D preferred with entry-level 2 years’ experience is desirable but not mandatory.

ii) The candidate has presented at least two papers based on his/her Ph.D. work in conferences/seminars sponsored/funded/supported by the UGC/ICSSR/CSIR or any similar agency.

Published work may include books, Research Periodical, Ph.D. guidance, Consultancy projects, and a patent filed.

Pay Scales: As per UGC guidelines; but will not be a constraint for the right candidate.