spocket Hiring for Spocket – Growth Manager at India Full Time

Spocket is revolutionizing the world of eCommerce as we know it today. Because of Spocket, a mom from the United Kingdom, or a teacher from Saudi Arabia can start their own businesses with our platform.

At Spocket, we are on a mission to empower millions of online entrepreneurs. This is why we wake up every day. Today, Spocket enables over 60,000+ entrepreneurs across five continents to launch and scale their online stores.

On the outside, we’re building something life-changing for entrepreneurs. Helping them achieve their goals is why we’re all here. Changing an entire industry isn’t always a straight path forward, but it’s an experience unlike anything else.

On the inside, we are a fun and passionate group of people striving to build a world-class culture of freedom and responsibility.

We are on the lookout for a rockstar data-driven Growth Manager to drive new customer acquisition efforts within paid and performance channels with an aim toward rapid growth. This individual will be a key player in defining a marketing strategy for customer acquisition and sustainable long-term growth of the business, ultimately helping drive revenue and profit for the company.

You’re excited about the role because you will :

– Be responsible for end-to-end performance marketing across the lifecycle of the customer experience-acquisition, conversion, analytics and attribution.

– Test and establish various customer segments and targeted messages while also understanding which channels are most efficient.

– Drive our performance marketing attribution methodology.

– Define how our marketing efforts should be focused and where budgets should be directed based on analytics and key KPIs.

– Use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns.

– Set best-in-class practices for each digital marketing channel – social (Facebook, Instagram, Pinterest, Quora, Reddit), SEM/SEO, email, display, ads, and traditional media – to drive sales, profit and engagement.

– Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisitions.

– Maximize media spending through rigorous creative testing and optimization.

– Aggressively track, measure and report cohorts and conversion metrics across all campaigns daily.

– Report and analyze last-click and multi-touch attribution to develop an understanding of the impact of spending as well as online & offline interaction in the funnel.

– Provide weekly/monthly/quarterly trend and performance reports to stakeholders (Marketing, Finance, Product + Executive Team).

– Partner with the technical team in creating ways to monitor all stages of the acquisition funnel, from initial awareness creation to new subscriber sign-up.

– Collaborate with product, design and engineering to optimize conversion and drive marketing spend efficiency.

– Provide thoughtful leadership and perspective for the adoption of emerging media and technology.

We’re excited to have you because :

– You are meticulous about driving a quality audience to conversion in continuity.

– You are obsessed with reducing acquisition costs while increasing customer lifetime value.

– You love analytics and you understand that the integration of marketing principles with data-driven results is critical.

– You have experience with managing paid search, paid social, programmatic display and remarketing campaigns in a performance marketing or agency environment.

– You are an experienced user of Google Adwords and Facebook/Instagram ads and have an extensive background working in search marketing.

– You have set up and optimized campaigns across channels including all QA campaign trafficking and internal tracking to accurately capture media performance.

– You’ve been successful at increasing awareness, acquiring leads and users, as well as delivering against revenue targets.

– You are both right-brained and left-brained and can think big picture while having the ability to execute.

– You have a successful track record of scaling / increasing subscriber acquisition, engagement and retention while limiting costs and maximizing lifetime value for online and mobile audiences.

– You have a strong background in direct response, owned and earned media, PR, and social specifically in the B2C space.

– You have experience attracting top talent and mentoring high-performing marketers.

– You have experience working for Start ups.

– You have at least 5 years of experience in digital marketing, advertising, paid acquisitions and growth, and data analysis.

You’re excited about joining Spocket because :

– We take care of our teammates. This is a unique opportunity to join a rapidly growing technology startup and taking care of our team on this journey is a priority.

– We have curated a mission-driven workplace in which we believe in a positive and supportive team.

– We offer all teammates the opportunity to provide insights on strategy and improve processes across the business.

– You are eager to learn more about the fast-growing e-commerce industry.

– You are a self-starter and love working remotely.

– We love hanging out. A team that has fun together, stays together!

– We offer benefits so you can focus on building an awesome company!

– Start-up experience is a MUST.

(ref:iimjobs.com)