SonyLIV is seeking an Associate Vice President – Product (Subscription B2C), Digital Business. The incumbent will be responsible to lead the subscription management vertical for digital business. The incumbent will work closely with cross-functional teams to identify, understand, and meet the user needs and address pain points

Education: Graduate (Required), Post-Graduate (MBA preferred)

Experience: 10+ years of product management experience, with 8+ years’ experience with consumer Internet or Web-based technology products and services. Prior experience in payments eco-system and OTT is preferred

Location: Bengaluru

Key Responsibilities:

• Help define the vision, strategy and roadmap for User lifecycle management – conversion, engagement
• Drive product strategy on customer acquisition including payments and conversions, Subscription management – upgrades/cross-sell, pricing and packaging, Customer Retention including churn management and win-backs
• Be responsible for creating and delivering on the product roadmap
• Take initiatives, build products to increase subs base and maximize consumer lifetime value (LTV) for subscribed users
• Driving the consumer side of the Subscription products for global markets
• Interface with design, engineering, Business, and growth teams and drive the desired outcome. Identify frictions that are impacting the CLM
• Constant focus on user feedbacks and actioning insights to drive product improvements
• Work closely with stakeholders to understand and address usability issues
• Foster a collaborative relationship between Business, Marketing, Product managers, Engineering, Product owners, UI/UX team and UQA/AT ensuring productive working between the teams
• Driving improvements with external payment partners like processors, banks, aggregators etc, globally.
• Understand and champion consumers and strive to deliver the absolute best consumer experience.
• Grow product adoption and build meaningful experiences which drive exceptional customer and business outcomes
• Continuously deliver advances in the product by executing against the product roadmap, maintaining a deep understanding of competitive offerings and how they impact consumer choices and preferences, and how they should influence the products
• Derive insights from data and use the same for product improvements and iterations. Back proposals with A/B tests and more importantly advocate on behalf of the users

Critical Competencies:

• Behavioural

• Ability to prioritize and cope with competing demands.
• Must be excited by and be able to navigate ambiguity.
• Passion for results and excellence.
• Must be able to get the job done by working collaboratively with others.
• Inquisitive and analytical mind; out-of-the-box thinking
• Demonstrated track record of successful product execution and leading cross-functional teams to deliver high quality products
• Excellent problem-solving and analytical skills combined with a strong business and technical acumen
• Ability to prioritize among competing opportunities, balancing consumer needs with business and product priorities, and the ability to clearly articulate the rationale behind product decisions

• Technical

• Strong product sense with an ability to envision technology solutions with market and user needs
• Prior experience working with Internet technologies, Customer lifecycle management, payments eco-system, OTT experience is a plus
• Strong understanding of the technical aspect of SEO, on-page optimization techniques and internal linking structures
• Proven ability to grow organic traffic and identify and operationalize opportunities around organic search
• Advanced Analytical skills with SAAS tools, prior experience of Adjust/Branch/Apps Flyer/Omniture, Mix Panel, Clever Tap, etc. Ability to understand the consumer funnel and managing products on user engagement
• Excellent interpersonal and communications skills
• Experience in implementing A/B tests

Why join us?

Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.

But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy. We strive to remain an ‘Employer of Choice’ and have been recognized as:

– India’s Best Companies to Work For 2021 by the Great Place to Work® Institute

– 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row –

• UN Women Empowerment Principles Award 2022 for Gender Responsive Marketplace and
• Community Engagement & Partnership

– ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement

– ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!