Sony Pictures Networks India Hiring For Assistant Manager – Marketing, Digital Business at Mumbai, Maharashtra, India Full Time

SonyLIV is seeking an Assistant Manager – Marketing, Digital Business.

Purpose: Design and deploy marketing strategy and plans by leveraging consumer insights,

market analytics and innovation in order to increase consumer base, grow market share and penetration, create brand identity, and lead strategic partnership & alliances leading to higher viewership and engagement for international region.

Education: Post Graduate Diploma / MBA in Marketing Management

Experience: 5-8yrs

Location: Mumbai

Reporting Relationship: Lead – Brand and Communications

Business/Channel/Function: Digital

Key Responsibilities:

Marketing Strategy

• Examine competition performance and new entrant activities, analyze historic trends in brand performance, interpret changing consumer/ user behavior, and study changes in digital landscape across all the markets
• Marketing and brand campaign planning
• Prepare a performance marketing plan for specific properties and campaigns which are aligned to the overall marketing objectives
• Define performance criteria & type of engagement, determining budgets and negotiating with the partner for optimum costing in favor of the organization
• Use PR to drive the business objectives for the particular project/campaign
• Managing brand and social media
• Translate the brand goals and positioning into executable brand plans basis the go-to market strategy
• Create a marketing plan for defined target audience and customize the overall communication through impactful creatives and ensure the execution of the same
• Analyze the effectiveness of the brand plans and make appropriate changes to alingn with the overall objective
• Monitor the execution of the social media plan and ensure a positive brand image of the property across all media assets
• Utilizing analytics
• Work with the analytics and research team and use the insights to shape up the plan

Why join us?

Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.

But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy. We strive to remain an ‘Employer of Choice’ and have been recognized as:

– India’s Best Companies to Work For 2021 by the Great Place to Work® Institute

– 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row –

• UN Women Empowerment Principles Award 2022 for Gender Responsive Marketplace and
• Community Engagement & Partnership

– ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement

– ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!