School of Branding & Advertising

FOR THE POST OF ASSOCIATE PROFESSOR

iv. Essential :
3. A basic degree in Arts, Mass Media, Marketing, Branding & Advertising.

4. A Ph.D. Degree with First Class at Bachelor’s or Master’s Degree in the appropriate branch of specialization in Branding & Advertising and experience of eight years in teaching, research, industry and / or profession at the level of Assistant Professor or equivalent grade; excluding period spent on obtaining the research degree.

OR

v. In the event the candidate is from industry and the profession, the following shall constitute as essential:

4. First Class Master’s Degree in the appropriate branch of specialization in Arts, Mass Media, Marketing, Branding & Advertising;

5. Significant professional work which can be recognized as equivalent to a Ph.D. degree in appropriate branch of specialization in Branding & Advertising and industrial / professional experience of eight years in a position equivalent to the level of Assistant Professor,

6. Published work of high quality, actively engaged in research with evidence of published work with, a minimum of 10 research publications in the peer-reviewed or UGC listed Journals. Published work may also include such as Books, Research Periodical, Ph.D. guidance, Consultancy Project, Patent filed.

vi. Desirable :
4. Teaching, research industrial and / or professional experience in a reputed organization;

5. Published work, such as research papers, patents filed / obtained, books and / or technical reports ; and

6. Experience of guiding the projects work, dissertation of post graduate or research students or supervising R & D projects in industry.

FOR THE POST OF ASSISTANT PROFESSOR

iii. Essential :

• A basic degree in Arts, Mass Media, Marketing, Branding & Advertising
• First Class Master’s Degree in appropriate branch of specialization in Branding & Advertising.

iv. Desirable:
3. 3-5 years Teaching, research industrial and / or professional experience in a reputed organization and

4. Papers presented at Conferences and / or in referred journals.