Role and Responsibilities

• Develop a deep understanding of loyalty & marketing business, measurement objectives, and provide optimal measurement strategy and define right key performance indicators (KPIs)
• Leverage & harness our numerous data points, metrics, and measures to provide business relevant insights to improve performance and ROI
• Design and execute measurement studies (Conversion Lift, Brand Lift Study, Campaign performance, Product association) for Shoppers Stop and optimize for success ensuring uplift
• Analyze attribute lift across channels to inform the right channel strategy
• Partner with business teams to interpret measurement results and identify opportunities to increase loyalty mix
• Build business case for process improvements using quantitative and qualitative analysis
• Perform data analysis on trends observed and recommend solutions to the business teams
• Demonstrates the ability to dive deep into a problem, performs ‘root cause analysis,’ and identifies constraints to recommend a solution
• Work with Internal Analytics team to learn and advance on developing sustainable and standard reporting trackers

Qualifications and Education Requirements

MBA in Statistics, Graduate in Statistics

Preferred competencies & Skills

Experience with marketing/loyalty analytics, media mix modelling, A/B testing, return on investment, and statistical analysis. Experience in translating quantitative data into insights.

Experience with SQL or scripts, building data models or analytic dashboards to pull insights from datasets

Ability to operate separately and collaborate as part of a team

Ability to work in fast-paced environments with effective time-management skills

Preferred Industry

Retail; Direct marketing, loyalty, and customer insight experience, telecom, advertising /direct marketing agencies.