Sr. Account Planning Strategist: 3-4 years
Main Job Responsibilities:
You will work closely with the Account Planning Lead and seniors and will be responsible for understanding the brief from the Brand Solutions team to prepare the objectives for conducting primary and secondary research.
Conducting primary research by identifying relevant target consumers based on the brief and having telephonic or in-person interviews and immersions with them to identify customer need gaps that your brand can solve for.
Preparing effective surveys to collect data on consumer preferences, understanding trends and analyzing user behaviour.
Conducting secondary research by effectively using tools such as Google Keyword Planner, SEMRush, Keyword Everywhere, SEO Minion, vidIQ and other relevant platforms along with research papers, reports from credible websites etc. to assess and identify category opportunities, audience behaviour, and cultural trends in the category to help arrive at consumer insights.
Effective tracking and presenting your findings, observations, and trends to your reporting managers.
Active participation in ideation and brainstorming along with your reporting managers, brand solutions teams, creative teams and other units at Schbang for retainer, pitches and projects to communicate and ensure that the consumer insight remains at the core of each stage of the brief.
Assist your reporting managers in reducing client escalations that may arise due to client dissatisfaction
Identify competitor campaigns/ ideas in the same category, monitor their progress and report back to the teams to help in the creative ideation process
Interacting with the stakeholders across Schbang to develop innovative communication strategies in line with the brand’s overall objectives.
Utilizing your strategic, critical thinking and researching skills to monitor user behaviour for your brands and competition on online and offline platforms and aid the process of building consumer insight & category and cultural truth.
Preparing, maintaining and regularly updating trackers to monitor your campaigns for retainers, projects and pitches assigned to you
Tracking if research has turned into an idea monitor successful campaigns delivered along with references and links to the final output.
Working closely with your reporting manager to identify training needs for your self-development
Brownie points if you:
We are on the lookout for a focused ADDETTO AL MAGAZZINO to join our stellar team at During spa in...
Apply For This JobThe Order to Cash specialist supports the Accounts Receivable processes of assigned businesses en-suring quality, timeliness and effectiveness. Primary responsibility will...
Apply For This JobJob Discription Designation: ASSOCIATE PROFESSOR – NEUROSURGERY No. of Post: ONE ( SC ) Educational Qualification: M.Ch. Neurosurgery / Specialty...
Apply For This JobInternational Divine School of Nursing, New Chandigarh recruitment of Principal, Librarian & Tutor International Divine School of Nursing, Ratwara Sahib...
Apply For This JobAssociate, Talent Acquisition Gurugram Job Summary This exciting position will be responsible for executing a best-in-class recruitment strategy and selection...
Apply For This JobYou will be responsible for the efficient running of the department in line with Hyatt International’s Corporate Strategies and brand...
Apply For This Job