JobDescription:
TeamLeadership: Lead and oversee a team of 4-5 Performance Marketing specialists, driving the achievement of key performance marketing KPIs to meet business metrics across all three businesses, Lifestyle, LuxuryandBeauty. DigitalEcosystemMastery:
Demonstratein-depthknowledgeof thedigitalecosystem,includinghands-onexperiencewithPaidSocial, Display,Video,UAC,PPC/PaidSearch,Programmaticbuying,GoogleAnalytics,anddashboarding. MobileAppMarketingExpertise:
Exhibitexpertiseinmobileappmarketing, focusing ongrowingMonthlyActiveUsers (MAU),DailyActive Users(DAU),increasingtraf:ic,andboostingconversionrates. FullFunnelExecution:
ExecutecomprehensiveplansacrosstheentiresalesfunneltodeliverGrossMerchandiseValue(GMV)growth.
Drive cost-ef:icient campaigns at the top of the funnel, engage and nurture prospects in the middle, and optimizeconversioncampaignsatthebottom. End-to-EndCampaignManagement:
Take ownership of end-to-end execution, measurement, reporting, and optimization of campaigns across channels.
Setgoalstoincreaseplatformvisits,attractnewusers,scalevisitsacrosscategories,anddeliverGMVonthe platform
IntroduceandprovidetrainingonvarioustoolslikeAppsFlyer,
KeyRequirements:
PossessadegreeinMarketing,BusinessAdministration,orarelatedfield
Bring over 12-15 years of experience in leading digital/performance marketing teams for e-commerce platforms.
Showcaseexpertiseinformulatingeffectivemulti-channelmarketingstrategies,includingaf:iliatemarketing, PPC,SEO,socialmedia,andotherdigitalchannels.
Demonstratepro:iciencyincampaignandchannelanalysisandreporting,includingexperiencewithGoogle AnalyticsorAdobeAnalytics.
Utilize exceptional analytical skills to derive actionableinsights and recommendations from data,metrics, analytics,andconsumerbehaviourtrends.
Exhibitstronggoal-orientedandcommunicationskills.
Embodyopen-mindedness,curiosity,andaknackforproblem-solving
Please send in your CV to *************@gmail.com
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