Nykaa Hiring For Senior Manager – Loyalty at Mumbai, Maharashtra, India Full Time

About Us

Nykaa.com is India’s biggest online destination for beauty & personal care. With over 2500+ brands, 5 lakh+ products and delivery all across India, we strive to be the one-stop-shop for a consumer. We launched Nykaa Fashion in 2018, as a curated and managed marketplace with an endeavor to inspire consumers to make fashion and lifestyle choices that best suit them. We have a wide assortment of offerings, across price points, to cater to women, men and children of diverse demographics. Presently, Nykaa Fashion houses 2,000+ brands and over 2 million products across five consumer segments: women, men, kids, tech and home. Within these consumer segments, we merchandise across several categories including western wear, Indian wear, lingerie, footwear, bags, jewellery, accessories, athleisure, home décor, bath, bed and kitchen in order to cater to the diverse consumers’ journeys across our platform. We offer a mix of brands across established national brands, international brands, luxury brands, and emerging labels and designers. Apart from retailing, Nykaa strives to provide advice through its various platforms, like the Beauty Book (bi-monthly magazine), Nykaa Network – A community of millions of beauty and fashion enthusiasts across India, Nykaa TV – its YouTube channel which engages an audience of over 1 million. Nykaa’s vision and mission is to inspire and enable each person to thrive in their own uniqueness by creating a community and being a trusted source of information and products to cater to every lifestyle need, by giving choice, inspiration, authenticity and convenience to diverse consumers.

Character Outline

The loyalty program at Nykaa is key for identifying, recognizing impact, and rewarding our most valuable customers. It is a vehicle to nurture our high value, high volume users and build stickiness to the plethora of consumer platforms that we have of Beauty, Fashion, Retail and Man. We benchmark the success of this program by international standards, and it has been key in charting the success that Nykaa is today.

Job Description

• Responsible for enhancing and managing key facets of the existing customer loyalty program and drive revenue growth through effectively utilizing insights from customer behavior.
• Partner with cross functional teams to proactively plan, implement and drive omni channel loyalty campaigns through calendar management and cadence aligning key moments and brand activities across multiple channels.
• Deliver program performance reports tracking results and key KPIs along with identifying areas of opportunity.
• Develop and execute A/B testing plans to improve loyalty KPIs while minimizing churn and maximizing, acquisition and upward member movement.
• Collaborate with tech teams to ensure proper flow of data across platforms, verify loyalty data reported out and re-think campaign management and execution.
• Conduct competitive research and monitor industry best practices into actionable recommendations in an impactful way.

Key Responsibilities

• You will be responsible for managing the loyalty program – from developing strategy, goal setting, planning, execution, testing and optimization to reporting results and progress against key KPIs on a regular basis.
• You will be instrumental in the rollout of the enhanced version of the existing Loyalty Program as well as build customer journeys for an enhanced customer experience.
• The position will partner closely with both the marketing as well as tech stakeholders.

Skills Required

• Strong people skills including ability to persuade, communicate clearly and collaborate with others.
• Deep understanding of consumer behavior in order to build out key strategies and deliver relevant offers and campaigns to the user base.
• Strong attention to detail, analytical thinking, business acumen and problem solving ability. Ability to work across the organization and influence team managers, cross divisional teams, partners, peers and leadership across the organization.

Experience

• 7-9 years in D2C marketing strategy role – Education in MBA. BCom/ BSc. / BTech from Tier 1/2 institutes.
• Well-grounded in consumer marketing principles, customer segmentation, multi channel marketing as well as data analytic