Responsibilities:

Exp required -5 to 8 Years

Overall responsibility for delivering a seamless Omni-channel experience for the brands.

Align on site data, event data, media data & CRM data to design user journeys for HCPs, consumers, Medical Representative across all lifecycle stages.

Ensure data attribution.

Plays the role of key client contact, builds trust with clients as their focal point for omnichannel campaign scheduling.

Collaborates and aligns to brand, campaign objectives and result areas.

Solution for dynamic template designs with modular content and maintain campaign blueprint.

Works closely with brand teams, marketers via workshops to increase adoption of Omni-channel campaigns.

Defines test plans, collaborates with teams to monitor performance and campaign effectiveness.

Partner with brand and country teams to tweak and optimize user journeys.

Ensure that processes are effectively administered. Establish, maintain, manage all deadlines, dependencies, and deliverables across all internal production, platform vendors, client teams.

Proactively manages change in project scope, identify potential integration risks, and devise contingency plans.

Serve as a primary point of contact for Brand and Country teams’, managing effective communication across teams.

Keeps track of timelines to ensure project deadlines are met.

SFMC certified solution consultant with 8-10 years of solution and campaign development experience in lifecycle communication, nurturing and drip marketing.

SFMC contact modelling and setting up of API & trigger events and behavioral triggers.

Strong, standards-based HTML and CSS skills are desirable.

Strong understanding of JavaScript & AMPscripts.

Experience with analytics, and customer segment targeting, and tactics is desirable.

Strong knowledge of digital marketing with experience in customer or product lifecycle user journey mapping and orchestration.

RFM or other scoring experience in building and managing user journey & engagement.

Experience analyzing customer metrics, current state of digital channels, segments, cohorts to improve campaign effectiveness.

Understanding of digital and omnichannel marketing channels in pharma, is good to have.

Data driven mindset with 4-6 years of work experience measuring performance at campaign, customer, channel, and content level.

Ability to manage multiple project timelines with critical deadlines and interdependencies.

Evaluate and analyse Omnichannel program execution quality vs. industry standards.

Benchmark to best in class and stay apprised on emerging trends and key learnings.

Develop key project customer experience metrics and key performance indicators for executive level reporting, monitor, analysis.

Experience with reporting ROI and campaign effectiveness.

Preferred area of Experience

Proficiency with marketing automation tools and processes – Salesforce Marketing Cloud, Adobe Experience Manager, Adobe Experience Cloud, Veeva CRM, Veeva Vault

Must have skills:

Good to have skills:

Agile principles. 

Scrum practices. 

Well versed with Scrum ceremonies (like Sprint planning, Daily Scrum, Backlog refinement, Sprint Review and Sprint retrospective

 Having worked on projects in Scrum is an advantage.