JD for Brand Strategist/Brand Manager for Social Media

Do you want to be the face behind creating an identity for a leading Ed-Tech brand?

We are looking for a skilled and solution-driven Brand Strategist with a strong analytical mind to craft compelling brand narratives and strategies that deliver results.

You will be planning, develop​ing ​and executing strategic ​brand ​direction​​s​ for​ ​consumers under the vertical Mindler Immrse.

About the Company:

Mindler is India’s leading tech-enabled Career Guidance and Career counseling platform.

Mindler Immrse under the wing of Mindler is a next-generation learning platform for students to cater to their upskilling journey. It is a futuristic solution that allows students to experience & explore their preferred careers to make well-informed career decisions.

We have gained popularity for the immersive learning approach among the students of India and the UAE. We have tied up with top-notch global brands to equip students with industry-ready skills and therefore changing the employability landscape of India for the youth.

Key Responsibility Areas:

The Brand and Social Media Strategist should be a strategic thinker with a knack for creating holistic brand experiences through:

Creating an overall brand strategy and guidelines.

Researching and gathering data to develop well-informed strategic plans for our social media handles (Mostly Instagram and LinkedIn)

Briefing the creative team on the brand strategy you formulate with ​clarity. Supporting the brief with consumer insights will be a key aspect of this job.

Stay ​abreast on market​ ​trends, ​and ​the convergence of ​digital ​and offline ​brand experiences​.​

Identify opportunities for business growth​ through branding strategies.

Examining competitors to get to know their brands and understand their objectives.

Producing cohesive and intelligent plans to bring success to campaigns.

Generating original ideas with other members of the team.

Identifying potential problems and devising ways to rectify them.

Skills required

• Excellent ​written, verbal, and ​presentation​ ​skills​ to furnish brand strategy documents.
• A proven track record in developing social media growth strategic plans that benefit the brand.
• Good knowledge of the media and how strategic planning influences it.
• An understanding of the Content Creation process.
• A good eye for interactive designs.
• The drive to be successful and perform well in all aspects of your strategic work.

Requirements and Qualifications:

• 2-3 years of ​brand management experience, preferably in the EdTech sector.
• Knowledge of branding frameworks, archetypes, and brand architecture​.
• Strong understanding of ​Indian education sectors and ​brands with ​an interest in and exposure to the global brand landscape.
• Excellent verbal and written communication skills.
• Work closely with the creative team and create out-of-the-box ideas from the brief.
• A diligent researcher with a keen eye for details and quick task execution with strong work ethics.
• Delegate tasks to team members and ensure to maintain the quality of deliverables.
• Deep understanding of the Market, the target consumers, and the ongoing trends.

Job Type: Full-time

Salary: ₹40,000.00 – ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus
• Shift allowance
• Yearly bonus

Experience:

• Digital marketing: 2 years (Required)
• PPC Campaign Management: 1 year (Preferred)