We are looking for an enthusiastic Performance Marketing Executive who would primarily be responsible for the management of digital accounts

This candidate drives the marketing department’s commercial performance through systematic campaign-specific results and overall measurement

The Performance Marketing Manager works closely with all marketing teams in target-setting as well as post-campaign evaluations.

What is Mentor Match?
Mentor Match is a self-study app that helps students of classes 8 – 12 connect directly with expert mentors/tutors instantly through a 1 on 1 live video call

We are providing students with the personal attention they deserve through a 24/7 study buddy at the tap of a button.

You’ll Be Responsible For:
Creating and executing a strong performance marketing strategy & execution plan
Developing and managing digital prospecting and remarketing campaigns
Managing budgets and campaigns across all digital channels(Facebook/Google/Instagram) to drive strong return on investment and efficient CAC
Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
Identifying and testing new channels to continue to meet or exceed established critical metrics
Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

✅ Some Must-Haves:
A minimum of 3 years prior experience in a similar role
Previous experience working on marketing apps
Experience with engagement and retention automation platforms i.e., web engage & clever tap.
3 years’ experience in generating revenue for B2C companies,
Experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels
Expertise in the campaign and channel analysis and reporting, including Google Analytics experience
Excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
Must be highly goal-oriented and have excellent communication skills
Must be open-minded, curious, and a strong problem solver

Nice to Have:
Previous experience working in an ed-tech startup (Doubtnut, Toppr, Chegg, Unacademy, etc.)
Deep understanding of customer persona (school students, parents, entrance exam aspirants)

Why you should seriously consider joining?

You will join the founding team of Mentor Match, work with world-class engineers, designers and marketers and have a greater impact on the evolution and growth of the company.
You get to have a fun work environment

We never know when the work ends and fun starts and vice versa.
As a part of the founding team, you will have a competitive salary with a lavish ESOP offering.
You get to define how the product should evolve and have complete autonomy in experimenting with your ideas.