Mensa Brands Hiring For Interesting Job Opportunity: Mensa Brands – Brand Marketing Role – Beauty & Personal Care at Bengaluru, Karnataka, India Full Time

We build global digital brands from India by partnering with the right entrepreneurs, investing into the business and bringing our expertise to scale the brand. We are a team of passionate digital-first professionals who bring hands-on experience and requisite domain knowledge with a proven ability to scale businesses selling on e-commerce platforms. We truly believe and live by our value of Caring Meritocracy and are looking to hire people who are curious, agile and who thrive in collaborative working environments.

Job Summary

We are looking for ambitious, driven individuals to join us on this journey and create experiences of a lifetime and our team is currently looking to hire for the role of Brand Build brand books: color scheme, tag line, brand differentiation, target audience etc to create breakout brands in the segment

• Engaging with social media influencers to help build community through moderation & curation of discussions.
• Brainstorming ideas for social media strategies.
• Overhaul e-commerce listing pages in line with the brand philosophy
• Establish brand persona through relevant and emerging social media channels including but not limited to Instagram, Twitter etc.
• Create content across formats (long form, posts, videos, podcasts, static images) either directly or through internal and external team members.
• Conduct New Product Development planning as per market research

Required Skills/Abilities

• 5+ years work experience in a category/brand marketing role
• Willing to upskill, unlearn and learn
• Great people skills and communication capabilities

Education And Experience

• Minimum 5 years experience (total) with minimum 2 years experience in any e-commerce vertical (preferably beauty).
• MBA
• Alternately from the brand side i.e brand/category managers but strictly from digitally native beauty brand companies.

(ref:iimjobs.com)