Job Description – Assistant Business Development Manager

Summary : Manya – The Princeton Review, the largest partner of The Princeton Review (Founded in 1981, The Princeton Review headquartered in New York, is a part of ST Unitas, South Korea’s largest ed-tech company) globally, offers an end-to-end eco-system for all higher education requirements for students in India. Named after one of the 1008 avatars of Goddess Saraswati, Manya – The Princeton Review holds an exceptional track record of guiding more than 3 Lakh students, since its inception in 2002.

With an ever-growing network of 45+ centers PAN India and omnichannel presence having delivery across mobile, web and classroom, Manya – The Princeton Review has established itself as one of the leading organisations in test preparation, academic tutoring and admissions to the world’s top universities. We offer one on one, online tutoring for IB/IGCSE from grade 6 onwards and assist students at every stage with psychometric assessments, verbal and math foundation programs, academic coaches to enhance executive function skills critical for success, SAT, ACT, AP, GMAT, GRE, TOEFL, IELTS, and then further help them strengthen their profile with internships with Professors from the top 100 schools and admissions assistance, loans, insurance and more. We are higher education experts delivering better scores, better colleges.

About Manya

Students often struggle with college entrance exams and the global admissions process because of their different educational experiences and lack of familiarity with these types of exams and multi-faceted admissions criteria and career choices. For the past 2 decades, we have been providing end to end personalized, innovative, online 1on1 tutoring, test prep both in-class and online, and a wide range of admissions products and services to help students knock down barriers and achieve their academic goals.

Test Prep: We use The Princeton Review’s proprietary Live Online platform and content to deliver test prep for PSAT, SAT, ACT, TOEFL, IELTS, PTE, GRE, GMAT, AP exams. Students can prep anytime, anywhere using our expert-created online video lessons, targeted drills, and full-length practice tests. Personalized score reports detail students’ performance and pinpoint strengths and weaknesses.

Admissions Counselling: Our Admissions Counsellors have extensive domain expertise in universities across the globe. They help students identify their target colleges and develop and execute strategic application plans keeping their employment goals in mind.

Live Online 1-on-1 Tutoring: Grades are critical to help students get admits into their dream schools. Our tutors have years of experience in giving students the individualized attention they need to maximise their potential.

Profile Building & More: From psychometric tests to help you zero in your best fit career options, to international internships and financing, we take care of ALL your higher education needs from start to finish.

• New business opportunities for the region to achieve revenue target from the center and allocated accounts (schools/ colleges/ consultants) and be accountable for end-to-end account acquisition and management.
• Responsible for overall sales funnel management, essentially through field counselling, event management etc. (timely updation of enquiries, enrolments and follow-ups) to be reflected through audit scorecard.
• Responsible for contacting potential clients and decision makers to establish rapport and arrange meetings through house-calls/ other face to face meeting opportunities, as required.
• Ensure new business development and client retention by building strong partnerships.
• Plan, execute &review marketing activities encompassing ATL, BTL & promotion campaigns including but not limited to seminars, organizing scholarship tests, postering, flyer distribution; with maximum ROI.
• Responsible for database management used for several activities- Bulk sms/ emailers etc.
• Monitor, Assess and report competition activities.
• Effectively manage marketing inventory for optimum utilization.
• Keep updated with product knowledge and participate in thecation process.

Direct Relationship

Purpose

HO- Marketing

Marketing initiatives/ Collaterals support for region, HO campaigns related, Marketing budget related, creative identification

Admissions Manager

Closure support

Centre managers

Local marketing activities and plan

Admissions Counsellor

Lead management & conversion

Admin & Finance Executive

Vendor related and Support

Product Training & Certification

Training & certification

This role holder will be aligned with one or two of the following roles as learner cum trainee.

This opportunity will provide the job holder a clear view of his lateral career growth options.

• Centre Manager

Functional Competencies –

Competency

Proficiency Standard required

Research & Trend analysis for aligning sales efforts

Evolving

Competitive Intelligence

Proficient

Influence decision making process (Internal & External )

Proficient

Prospecting – Identify sales opportunities, and customer value propositions

Proficient

Key Account Management

Proficient

Presentation and Oration

Proficient

Stakeholder management

Proficient

Marketing principles & ATL, BTL activities

Proficient

Negotiation Skills

Evolving

Knowledge of business products

Proficient

Knowledge of Email/ SMS marketing software

Expert

Knowledge of working in an ERP Environment

Proficient

Behavioural Competencies-

Competency

Proficiency Standard required

Achieving Business Success

Expert

Collaboration

Proficient

Service Orientation & Commitment

Expert

Execution Excellence

Expert

Educational Qualification: – Essential- Graduate

Desirable- MBA degree in Sales & Marketing

Experience: – 4+ Years

Department: – Sales Enablement

Level of Impact: -Region

Reports to: – Business Development Manager

Type of Employment: -Full Time

Job Types: Full-time, Regular / Permanent

Salary: ₹300,000.00 – ₹500,000.00 per year

Schedule:

• Morning shift

Ability to commute/relocate:

• Bengaluru – 560003, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor’s (Preferred)

Experience:

• Business development: 1 year (Preferred)
• B2B sales: 1 year (Preferred)

Language:

• English (Preferred)