Lifelong Online is a leading, digital first, consumer durable brand. We design home and wellness appliances with a vision to create durable, quality and long lasting products for the modern Indian household. Started in 2015, with just the Mixer Grinders- category, we have grown to now include more than 160 products in five categories. Our products are sold through multiple online and offline partners. Our presence on online retail platforms include Amazon, Flipkart, Tata Cliq, Nykaa, PayTM, Snapdeal and 1Mg. With innovation at the core of everything we do, we have embraced a customer centric approach from the very start. We conduct extensive research to understand the evolving needs of the Indian consumer, before we enter a new category or launch a new product.

Role: Content Lead

Location: Gurugram

What We Are Looking For

• Rockstar who has a knack for both Creative & Strategy.
• The fundamental responsibility of a Content Lead is to focus on aiding business growth through the development of text for manuals of products, creating online content for branding and advertising like marketing campaigns, customer activation, banners and social media

Scope & Responsibilities

• Write and develop manuals with the help of technical information provided
• Create content from the manual for the other platforms
• Keep a database of all content used and changes made.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website and online platforms
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Develop, write and deliver persuasive copy for the website, marketing campaigns, sales collateral, videos, and social media
• Build and manage an editorial calendar; coordinate with marketing manager to ensure standards
• Contribute to the localization of process and content to ensure consistency across all platforms

Basic Qualifications

• Ability to work on multiple projects with different objectives simultaneously
• Strict adherence to the style guides of each company and their policies for publication
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint

Preferred Skills/Experiences

• Proven content writing or copywriting experience.
• Excellent verbal and written communication skills.
• Knowledge of SEO

(ref:iimjobs.com)