Opportunity and Role Description

TLDR Version

Who – Digital marketers enthusiastic about creating tangible impact through education.

What – Drive growth for Kraftshala through marketing + Lead the curriculum design for outcome based learning experiences

Why – If you are interested to bring back accountability and joy in education to improve career outcomes for the students

About us- Kraftshala, the fastest growing edtech company to help a million students launch their careers in marketing, sales and more. We’ve already launched thousands of careers in the last 1 year in companies like Performics, Sokrati, GroupM, Nykaa, Tata Cliq, Coursera and are growing 5X year-on-year. Kraftshala is backed by a number of eminent investors including ex-startup founders and CXOs.

Details:
Role Description

What you will be doing:
If you love marketing and would like to become an absolute expert, this is as close to a dream role as you could get.

Growth Marketing (~60% of your time):
You will drive the paid marketing efforts for the company (On FB / Google Ads platforms and more), depending on the expertise you bring in in any of the following or more:

Paid Marketing: You’ll be strategizing, planning and optimizing campaigns as part of the digital marketing team to drive growth for Kraftshala across Search / Social / Display platforms

Product Builds / Automation: As a part of a growing company, you will be involved in a lot of builds /automations to make a seamless user journey including but not limited to Lead Management, Chatbot integrations, UserFlow Management

Innovation: You’ll also be involved in building new propositions/products by creating and evaluating concepts as Kraftshala expands to different audiences

Training (~40% of your time):
All members of the Kraftshala marketing team (including the co-founders) spend a substantial portion of their time in training emerging talent. Your role will focus on the following:

Content Development: You’ll be combining insights from your experience, plus conversations from top marketing/ digital experts in India to create simplified frameworks for professionals and students. You would be asked to experiment with new tools, platforms etc to help our training programs up-to-date.

Training: You will also be taking regular sessions for students of our programs on a variety of marketing topics.

Program Design: You will be designing learning experiences to deliver outstanding careers for students. This involves looking and analyzing a lot of data including student learning outcomes, recruiter feedback, student feedback. You can check out what students say about our learning experience: Click here

To summarize:
The learnings which you’ll get through training, speaking to experts on one hand and simplifying concepts for beginners on the other hand, will enable you to run better campaigns, which in turn will help you train better. This virtuous loop will help you become a kickass marketing professional.

A question we’d like to address upfront is what the career trajectory looks like for someone in this role.

There are 2 broad possibilities of what you could be doing 5 years from now:

If your sweet spot turns out to be the aspect of working with people in a more intimate fashion and helping them grow, you can also specialize as a training expert and leader at Kraftshala.

If you end up enjoying the core activities of the digital marketing function more than the training piece, you’ll be a growth leader within Kraftshala who’s focused on helping us scale the platform. Your role would be similar to a marketing leader in other consumer internet businesses, albeit with greater knowledge and perspective due to your time training other professionals.

These are starting thoughts, of course, and any decision on a role is always a function of what a person wants matched with what the organization can offer at that time. The great advantage of a company that’s growing well (like Kraftshala) is that new opportunities open up frequently, and our preference would always be to try to fill up newly created roles with candidates from within the organization.

Must Haves:
2-4 years of experience in driving growth through performance marketing (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for).

A structured, data-driven, user centric approach to problem solving

High levels of learning agility to learn and adapt to new platforms, and ideas.

Good to Haves:
Experience of driving growth for a start-up or working in an agency on different brands

Location:
Remote. Option to work from an office in Delhi on request.

What is the recruitment process:
As a small team (~70 folks), it’s imperative that we get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation (telephonic/video conference) with us will last about 30-60 minutes. Typically the whole process takes between 10 – 15 business days depending on your and our schedules. The process will occur over telephonic calls, so you don’t need to worry about travel.

Skill Assessment Task: This will be a task that assesses you on some of the core skills you’ll need to succeed in this role.

Technical conversation 1 or 2: This will be a call with our current marketing team wherein you can expect to be evaluated on your functional skills.

Culture fit conversation: A final conversation with one of our founders to ensure that there is a fit with the Kraftshala Kode.

Extending an offer: If all goes well, we will extend an offer mentioning the relevant details.

About the company:
At Kraftshala, we believe that higher education in India and across the globe lacks accountability to the students they are meant to serve, in large part because the people working in the system aren’t provided meaningful incentives to improve career outcomes for students. It’s also what keeps the best industry practitioners from getting involved in training, perpetuating a culture of mediocrity.

We believe that education programs must drive tangible career outcomes for students, in the absence of which students shouldn’t have to bear the burden of paying fees.

We believe that education becomes fruitful, and a lot more fun, when you get kickass practitioners, the real experts, to train emerging talent.

Over the last 5 years, S&M professionals from the world’s top consumer companies (like Unilever, P&G, Nestlé, Facebook, Amazon, Yum! Brands, etc), as well as students studying in the best business schools in the country (major IIMs, ISB, FMS, XLRI, SP Jain, IIFT, etc.), have found value in our programs.

We are now building pay-after-placement programs, growing 5X year-on-year, and are gunning to help a million students launch their careers in marketing, sales, and more, transforming the higher education ecosystem.

The problem we are solving is complex but critical to solve. We’d love to meet you if you’d like to be a part of this solution.

Welcome to the ride.

Funding:
Kraftshala is backed by a number of eminent investors, including

Phanindra Sama, co-founder at Redbus and an early investor in unicorns like Unacademy and Innovacer

Amit Kumar Agarwal, Saurabh Garg, and Akhil Gupta, co-founders at Nobroker.com (India’s first realty startup unicorn)

Sujayathi Ali, Co-founder at ShopUp and Voonik

Doreswamy Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestlé S.A. and Professor, ISB)

Pallav Jain and Sarfaraz Khimani (co-CEOs of Performics, India’s largest SEO/ performance marketing agencies)

What do we value (the Kraftshala Kode):
Like all good companies, we value integrity, excellence, respect, inclusion, and collaboration. Our team’s distinctiveness comes from the following:

We seek a user-centric mindset so that we can Scale with Soul. People who start with the user and work backward, and take every opportunity to add value, even if they have to go well beyond, fit right in.

We believe speed matters enormously in business. We value people who have a bias for action and are willing to take calculated risks in the face of uncertainty.

We are a team of learners who like to observe, read, reflect and seek feedback to be better today than we were yesterday.

We value problem-solving skills. We look at problems objectively, solve for root causes, make decisions for long-term good instead of short-term gain, and don’t let processes get in the way of value addition.

We admire people with ambition & courage to take on large goals. We are seeking to build a team of self-starters who demonstrate high ownership.

We aim for consistency and reliability and expect the same from others. Predictability just makes everyone’s life a lot smoother.

We like people who are real, open, and direct in communication, while still being empathetic.

We are practical optimists. Our team strongly believes in a better future and takes joy and pride in the fact that we are playing our part to make that future a reality.