POSITION

BTL Events

DESIGNATION

Senior Manager / Chief Manager

POSITION GRADE

L4 / L5

JOB CODE

DEPARTMENT

Alternate

REPORTING POSITION

DVP (L7)

WORK LOCATION

Goregaon (East), Mumbai. Corporate office

Objective of the role

Key Responsibilities

Weightage

• To implement events in order to generate leads
• Play a PAN India role of managing the program through various distributed functional teams.
• Vendor management: visits for quality check and audits.
• Market visit: for event execution, as well as competition analysis
• Responsible for executing and implementing BTL campaigns through innovative plans & channels which aim for best returns on investments
• Responsible for setting up of strong network of Vendors / Agencies for various promotional activities planned for the respective regions.
• Execute BTL Events (Exhibitions, conferences, seminars etc) for lead generation
• Responsible for management of all marketing collaterals required by the sales team.
• Should understand digital integration to the BTL campaigns
• Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective region

TOTAL

100%

MUST HAVE

Education: Preferably MBA / Graduation

Work experience in years: Minimum 5 years +