About Us:We are a belligerent young brand packed with all the right punches to disrupt the e learning space in India. We are a protégé of “Sri Chaitanya” (Largest Educational Institution in Asia) that has helped nurture more than a million+ learners, with 700+ institutes & 50K+ teachers and has been a unicorn since 2014.Our mission is to empower the next generation to think differently, and to ignite the zeal to excel within them. We are a purpose-driven entity who adds success to a students’ preparation. We are confident that more and more students in the country. will stand to learn and gain from our 36+ years of proven teaching experience and demonstrated track record.Our aspiration is to be the most promising and fastest growing EdTech brand in India this year and to be among the top 5 Edtech brands in India in the next 5 years. As part of a robust market expansion plan, we on boarded the stylish opener and the batting mainstay of Team India, Rohit Sharma as its Brand ambassador.Read more at: https://infinitylearn.com/aboutOur Leaders: https://infinitylearn.com/leadershipJob Description:We are seeking a talented and highly motivated Performance Marketing Executive to join our team. In this role, you will be responsible for driving digital marketing campaigns and optimizing them to achieve specific performance objectives. You will work closely with cross functional teams to develop and implement strategies that increase brand visibility, user engagement, and drive conversions.Key Responsibilities:1. Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including paid search, social media advertising, display advertising, WhatsApp & SMS marketing.2. Performance Analysis: Monitor and analyze campaign performance metrics, such as click-through rates, conversion rates, return on ad spend (ROAS), and customer acquisition costs (CAC).3. Keyword Research: Conduct keyword research to identify relevant and high performing keywords for paid search campaigns and SEO optimization.4. Ad Copy and Creative Development: Collaborate with the creative team to create compelling ad copy and visuals that resonate with the target audience.5. Budget Management: Manage and allocate budgets effectively to maximize ROI and achieve campaign goals.6. A/B Testing: Implement A/B tests to optimize ad creatives, landing pages, and other campaign elements for improved performance. Performance Marketing Executive7. Data Analysis: Utilize data and analytics tools to make data-driven decisions and recommendations for campaign optimization.8. Competitor Analysis: Stay updated on industry trends and conduct competitor analysis to identify opportunities and threats.Qualifications:• Bachelor’s degree from a Tier 1 B.Tech college or equivalent in Marketing, Business, or a related field.Skills and Experience:• Experience in digital marketing, preferably in a performance marketing role.• Strong understanding of digital marketing channels and platforms, including Google Ads, Facebook Ads, WhatsApp and SMS marketing.• Proficiency in data analysis and Excel or other data analysis tools.• Excellent communication skills and the ability to work collaboratively with cross functional teams. • Results-oriented mindset with a focus on achieving KPIs and targets.• Knowledge of SEO and SEM best practices is a plus