Role Details
In this role, you will be supporting in managing the PnL and drive key metrics across the customer lifecycle, including on-boarding, engagement and retention. As an important part of the digital team, you will help in crafting and executing the customer engagement & retention strategy. You will also be expected to shape the ‘Digital Business build’ and ‘Digital Transformation’ agenda to increase product adoption and usage across channels.
The responsibilities span across from developing product positioning, messaging, and GTM strategy to execution of cross-channel campaigns.
Being a part of the growth team, you will work in close collaboration with all the key stakeholders in the bank–Product & Business team, Analytics team, Solutions Group, and Marketing team through multiple communication channels to aid in the achievement of defined campaign-specific objectives.
Job Description
Digital Portfolio Management
Education and Work Experience Requirements:
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