Developing content for blogs, articles, product descriptions, social media, and the IES website as a whole.
Assisting the social media and ads marketing team in developing content for advertising campaigns.
Proofread content for errors and inconsistencies.
Editing and polishing existing content to improve readability.
Conducting keyword research and using SEO best practices to enhance both the brand value and organic search results for the IES domain.
Creating compelling headlines and body copy that will capture the attention of the target audience.
Identifying customers needs and recommending new content to address gaps in the company’s current content.
Make sure to follow the 1:100 rule (1 keyword to 100 words) in order to ensure consistent keyword density and avoid over-stuffing.