Company Profile:

‘Join Ventures (IGP.com, Interflora.in, IGP for Business, Masqa) is India’s largest multi-category gifting company, providing one of the best curated collections of gifts, flowers, cakes & personalized products for all personal occasions & festivals. The firm has a global footprint with almost half of its orders originating from outside of India and almost one-third of its orders getting delivered internationally to more than 90 countries across the globe. It has brought to consumers India’s first ever Gift Discovery platform, taking a massive leap forward in addressing consumers’ gifting needs.’

The links of the websites for brands are given below for your reference.

https://www.igp.com/all-about-igp

https://www.interflora.in/about-us

https://www.propshop24.com/

https://www.instagram.com/igpcom/?hl=en

Role & Responsibilities

Email and WhatsApp Marketing

– Working with the central team on intelligence, creating and managing the campaigns, pushing the right products, content. Ensuring the customer database is kept segregated and cleaned up.

FB Ads –

– Selection of products for central team. Vetting the ad content.

Overall Revenue –

– Monitoring revenue and other important metrics on a daily basis.

Website –

– Understanding of how an e commerce website works, conversion rates etc. Working to optimize the site and various touch points to improve AOV and conversion rates.

Design –

– Good design aesthetic that works for Brand so they can work with the design team on creatives.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
• Experience – 3-7 years
• Understanding of overall marketing channels
• Ability to multi-task
• Attention to detail
• Clear ability to understand data
• Strong understanding of social media platforms and trends.
• Data-driven mindset with the ability to analyze campaign performance.