General Diagnostics international pvt. Ltd. Hiring For at Navi Mumbai, Mahārāshtra Full Time

Company Description

GD is a New Age Medical Technology company with headquarters based in Navi Mumbai and regional laboratories across 5 cities in North and West India. Since its inception in 2008 by management graduates from IIT + IIM, GD has been continually evolving and thriving through her innovations and breakthrough solutions in diagnostics. Today GD offers diagnostics services through franchise partners across 70+ cities in India and also has equity holding/ tech-collaboration with laboratories in 5-countries across Europe and Latin Americas. The institution has a team of over 400 technicians, doctors & researchers, corporate management and a network of over 4,000 franchise partners.

GD is backed by InvAscent – a reputed Private Equity of India with over USD 700 Mn in investments exclusively in healthcare. Powered by this infusion GD is in the way of implementing a nationwide expansion strategy.

Role Description

We are seeking a Digital Marketing Manager for a full-time onsite role located in Navi Mumbai. The main responsibilities will be :

• Evolve and implement digital communication strategies which cut way through the multi layered audience consisting of healthcare practitioners, enablers, distributors and other stakeholders, in a planned and timeline based manner.
• Plan and implement a monthly digital marketing calendar for online/offline campaigns through liasioning with designers and scientific team. Contribute to development of creative assets and implement the weekly promotional initiatives.
• Content development for social media posts (Facebook, LinkedIn). Also analyze the website performance through platforms like Google Analytics / others.
• Conduct web activities to compliment the promotional events like – scientific seminars, CMEs; organize training programs for franchises, sales team.
• Analytics to measure communication effectiveness, build quantified insights based on sales data, consumer behavior, franchise performance and other performance dashboards. Implement initiatives for SEO improvement.
• Get the GD’s huge network of franchise partners on google.
• Work on customer retention journey using digital marketing tools to trigger personalized emails and push notification

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• 5+ years of experience in digital marketing, social media management, and website analytics
• Strong analytical skills and proficiency in website analytics tools such as Google Analytics and Adobe Analytics
• Excellent written and verbal communication skills
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Strong attention to detail