Background

Our client is a leading education group (K-12), with five schools in Gurugram.

Managed by educationists, this four-decade-old institution offers a strong values-based work culture with contemporary marketing and communications processes.

The candidate will be a part of the group’s transformation agenda.

Reporting to

Vice Chariman

Ideal work experience

1. 15 years of admissions and marketing experience
2. Knowledge and experience of working with the TG in Gurgaon
3. Experience of counselling, social media and lead generation activities are essential
4. Should have managed a team of counsellors, has knowledge of CRM systems and admission conversions in schools in Gurgaon

Job requirements

1.    Nurturing and converting admissions through and structured effective counselling processes:

·       Ensure that the team of counsellors are meeting prospective parents, handling queries and converting them to admission for the centre through the counselling team in each school

·       Systematic review and analysis of all lead generation reports to ensure maximisation of conversions

·       Represent the brand and school on- and off-campus to prospective students, parents, pre-schools, others

·       Embed a process of counselling of parents on the admissions process as per defined messaging guidelines by each counsellor

·       Nurturing planned and adhoc walk-ins with one-on-one admissions counselling

·       Training of counsellors on messaging and processes based on identified goals and gaps in working

2.    Managing the lead generation programs

·       Plan activities in school campus and in the catchment areas to generate brand awareness and lead generation

·       Foster relationship with pre-schools to drive admissions

·       Network and execute lead generation programs via online platforms, school exhibitions and other new platforms

·       Maximise the returns on lead generations activities – online and offline

3.    Brand management for the group and individual schools

·       Contribute ideas for marketing collaterals and content and manage social media handles for a specific school

·       Co-ordinate with the social media agency to brief about upcoming events which can be showcased uniquely on social media platforms to leverage the group’s legacy and each schools key positioning

·       Work in close co-ordination with the creative agency and marketing consultants to ensure the right positioning of the schools as per its brand objectives and target groups