Dubai Jobs, Gulf Jobs, Jobs in Dubai, Qatar, Kuwait – Boyen Haddin & The Giant HR Consultant Hiring For AM – Brand Building AM (HO) at Mumbai, Maharashtra, India Full Time

AM Brand Building AM (HO)

Create playbooks, disseminate creatives and monitor the Brand Building activities in the zones to ensure

consistency and concurrence of messaging spread into eight zones across country. Content management

of UltraTech Trade Connect (UTC) App for Channel partners & Influencers (i.e. towards education,

engagement & information sharing), co-ordination with Brand Design team on Branding artworks

developed by HO for rollout to zones and for use on various on ground deployment.

Work with the zones for regionalization and vernacular language changes of the assets for use on various

channels like digital, on-ground, in-event etc.

• Position holder needs to have interpersonal skills, ability to express

to & influence seniors, ability to handle multiple platforms like

digital, print, events etc.

• Understanding various creative development aspects & having an

eye-for-detail, these to help identify deviations in deployments vis-

• vis shared artworks / guidelines
• Vendor & stake holder management
• Also needs to demonstrate learning ability & eagerness w.r.t.

various systems & software (on-the-job training to be provided,

since these are customized & proprietary software & platforms)

• MBA in Marketing with 3-4 years of relevant work experience in

Brand & Marketing Communication (preferably in FMCG / FMCD)

• Good oral & written communication
• Travelling to zones is integral part of this profile

UTC Content Management Along with ensuring TAT for HO Content approval for Zonal uploaded

content on UTC App, need to do hygiene check for content developed by Zonal teams & necessary

revisions to be done before sending it for Head Brand Building approval. Also, to ensure periodic

replication of relevant website content on UTC App. Proactively manage content for Dealer education,

engagement, information sharing, feedback etc.- on an ongoing basis

Artwork release coordination / Creative deployment at Zones Active involvement with Brand design

team on artwork related discussions. Execution is spread across geography & hence it is important to

ensure that the output remains same. This is a high energy & effort activity, especially because a lot of

coordination is required between HO Brand Design team, Zonal SPOCs & various vendors

Zonal on-ground, online & BTL activities create playbooks for various activities & ensure brand

standardisation across platforms. Create SOPs for Influencer & IHB meets to ensure Brand CVPs &

language remains consistent

Branding guideline adherence check at Zones To identify & flag deviation for Zonal initiated

deployments by doing quarterly checks, the same requires extensive interactions with Zonal BB team &

many times with Regional BB team members based on respective elements or language of content

deployed; this also requires traveling

Coordinating with zonal teams for tickets through the CRM.