Full Job Description
HIRING FOR
Digital Marketing Specialist
Industry – Education | Teaching | Training | Counsellor
Experience – 4 to 6 Years
Salary – 400000 – 800000 PA
No of Interviews– 3
Qualification – Gradudate
Job Type – Permanent Full Time
City – Mumbai, Mulund West
Skill – digital marketing skills, Social Media Marketing
Job Description
Social media
· Generating leads and sales by advertising on Social media channels
· Launching optimized online advertisements to increase company and brand awareness
· Maintaining social media calendar
· Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
· A/B Testing
· Continuous monitoring of results and improving of ads
· Manage the strategy and setup of all paid campaigns.
· Measure and optimize our paid marketing using FB Ad manager, Google Analytics, and marketing
analytics reports.
Google Adwords
· Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms.
· Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
· Manage the creation of large keyword lists.
· Provide creative copy suggestions and graphical ad templates.
· Manage Display network placement lists on AdWords and through other contextual advertising platforms.
· Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with goals.
· Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
· Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
· Keep pace with search engine and PPC industry trends and developments.
· Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with the marketing goals.
SEO
· Managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks
· Track, report, and analyse website analytics
· Optimize copy and landing pages for search engine marketing
· Perform ongoing keyword discovery, expansion and optimization
· Research and implement search engine optimization recommendations
· Work with the development team to ensure SEO best practices are properly implemented on newly developed code
· drive SEO in content creation and content programming
· Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
· Writing effective SEO content for blogs, websites and social media accounts
· Familiarity with WordPress or other content management systems.
Interested Candidates Can Call Us On 8103999698
Job Type: Full-time
Salary: ₹400,000.00 – ₹800,000.00 per year
Schedule:
Education:
Experience:
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