Dibber Hiring For CRM & Email Marketing Lead at Bengaluru, Karnataka, India Full Time

CRM & Email Marketing Lead

Do you dream of a job where you have every opportunity to develop and grow both professionally and personally while doing the world’s most important job?

Welcome to Dibber!!

Dibber is a global family-owned early childhood education group from the Nordics developing and running over 500 ECD centers and schools in 10 countries and growing strongly. Now it’s time to start our journey in India.

We develop and manage world-class Early Childhood Development (ECD) centers. The purpose – to make all children experience and believe they are valuable – is what brings us to work every day. We create experiences for children and their parents or guardians which have a positive impact on their lives. We continuously develop pedagogy, curriculum and concepts designed with holistic child development at heart.

Dibber Pedagogy focuses on creating a learning environment for children to develop lifelong learning competencies built on attitudes, knowledge, and skills and to help them succeed in their future education, work, and life. Through every layer of the Dibber Childhood (our pedagogical framework), each child in our preschool goes on a magical learning journey.

Our Dibber Heart Culture provides a warm and inclusive atmosphere – for children and employees. We care about each other. We treat others with the kindness and respect we wish to receive. We create positive experiences, and we invest our hearts in what we do and in relationships with each other.

Are you passionate about people, a leader with a warm heart and a great communicator? Would you like to help us get a successful start in India and set the foundation for our future growth? Then this job is for you.

About the role:

Reporting to the Vice President, Global Marketing you will be responsible for helping drive customer loyalty and retention through the delivery of insights and targeted customer communications. Working alongside the technical agency, this role will be pivotal in demonstrating the value of putting the customer at the heart of the organization as the business continues its rapid expansion locally and internationally.

Job responsibilities:

CRM

· Manage the quality and consistency of data capture across all customer touch points including the website, advertising, competitions, direct calls and offline events.

· Present monthly reports and analysis to the country marketing managers on the growth of the marketable customer database, developing initiatives to help improve and drive in store data capture.

· Run quarterly data capture workshops for country marketing managers, educating them on the importance of capturing good quality data and it’s uses in driving customer retention and loyalty.

· Work with the technical team, agencies and inhouse marketing teams to implement tactical customer lifecycle marketing campaigns via email and direct mail following the completion of a full customer segmentation analysis.

· Create a monthly CRM KPI ‘stat-pack’ using data and present these.

· Strategize, implement programs to evaluate NPS for customers providing insights on areas for Customer Service or website performance improvements to key stakeholders.

Email Marketing

· As owner of the email KPI’s and relationship with the Country Marketing Managers, you will be responsible for understanding the workflow and building email campaigns for different lead funnel stages.

· You will be responsible to ensure that email targets are met and work to develop and deliver the email strategy/roadmap to deliver against targets.

· Manage the scheduling, testing and deployment of all customer email campaigns and enewsletter using Creatio CRM, ensuring all tracking codes are applied correctly to facilitate accurate performance monitoring.

· Work closely with the marketing team to manage the weekly and monthly e-newsletters, ensuring the timely deployment of emails to maximize revenue potential.

· Track the weekly performance of emails KPI’s against the weekly and monthly targets and communicate the performance of emails to internal stakeholders.

· Develop a testing strategy to identify the optimal deployment times for emails and provide insights.

· Run regular workshops with the creative team to educate them on best email practices e.g. optimizing email for mobile and social media.

· Ongoing management and continued segmentation of email database to identify and target actives, lapsers and dormants with specific campaigns.

· Work with the Country Marketing Managers to identify optimal channels for acquiring new email subscribers via competitions, social media campaigns and other online channels; monitor churn of new acquisitions and test different promotions for driving conversion to purchase within first three months.

· Manage the delivery of response data for tactical lifecycle email campaigns to facilitate the measurement of targeted tactical on-boarding, reactivation and retention campaigns.

· Work with the internal IT team to scope and set up the transferral of unsubscribes so as to keep the corporate data warehouse aligned with the email database.

Required Qualifications/ Skills:

· Advanced level of working knowledge on Creatio CRM and Email Marketing tools like MailChimp

· Advanced level of computer literacy in Microsoft packages, particularly in Excel.

· Proven experience working within CRM/Email marketing, lifecycle marketing, social media marketing, digital marketing, and multi-channel program campaign management.

· Excellent understanding of email, push notification and In-app notifications, preferably from a B2C subscription-oriented business

· Skilled in targeting/segmentation, A/B testing, and optimization for conversion and engagement

· Demonstrated experience in working with databases, data analysis, segmentation and email marketing platforms.

· Excellent communication skills both verbal and written.

· Numerate and analytical

· Ability to manage project, organize and prioritize.

· Excellent team player and interpersonal skills.

· Accurate, systematic and methodical.

· Numerate with the ability to produce reports and derive valuable insights and analysis.

· Has a passion for working with the education sector.

· Self-motivated, driven and the desire to help.

· Proven work experience with a Marketing Automation Tool

· Strong analytical skills and comfort with Excel, web analytics tools etc.

Minimum Requirements:

· Education: Bachelor’s degree

· Experience: Minimum 10 to 12 Years’ experience in the same domain

· Should be open to work from the office as per the above shifts, three days a week

· Work Location: Kormangala -Bangalore