Cvent Hiring For Team Lead, Customer Marketing at Gurgaon, Haryana, India Full Time

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship – a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.

• Manage content strategy and development for Cvent’s Customer Success Group and Quarterly Product Update programs
• Coordinate with product or topic SMEs as needed and help bring together our brand and platform story
• Elevate virtual and in-person content experiences while showcasing Cvent technologies’ capabilities
• Creation of customer collateral, messaging briefs, blogs, and other marketing assets to support customer lifecycle programs and campaigns, specifically for the onboarding and adoption phase
• Align with Sales and Client Services to optimize the onboarding experience through communications strategy, copywriting support, and collateral creation
• Create marketing materials and content that promote our services and features to customers
• Apply insights from the Customer Journey Mapping exercise into actionable practice to improve customer touchpoints, messaging, and calls to action
• Partner with our Cvent Community team to moderate discussions, connect with users, and champion the voice of the customer in ongoing program strategies

• Education: MBA required in Marketing, Communications, Business, or related field
• 2-5 years of marketing experience in B2B product marketing or communications 
• In-depth knowledge of Cvent Event Management products a plus
• Excellent communication skills to draft engaging, concise customer-focused content
• Someone with a natural passion and a flair for storytelling and content writing
• Ability to maintain composure in a fast-paced work environment
• Knowledge of email marketing, social media marketing, and content marketing
• Ability to work collaboratively with cross-functional teams
• Data driven and ability to analyze performance metrics to help guide future content and communication strategy