Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 87 million registered learners as of June 30, 2021. Coursera partners with over 200 leading university and industry partners to offer a broad catalog of content and credentials, including Guided Projects, courses, Specializations, certificates, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in many high-demand fields, including data science, technology, and business. Coursera became a B Corp in February 2021.

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives.

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives.

In this role, you will be responsible for operational aspects of the degree enrollment recruitment process including lead management, reporting, data integrity, and process improvements. You will work closely with cross functional teams in marketing, engineering, and product to improve conversion rates and drive enrollment team efficiencies.

Responsibilities:

• Managing the lead qualification, tracking and dissemination process within Salesforce CRM
• Document and train end users, provide day to day tool support
• Reporting on enrollment team effectiveness and partner reporting
• Perform Salesforce Administration duties
• Identify key workflow bottlenecks and continually optimize business processes
• Work with technical teams to triage and remediate bugs, improve data quality, and drive functional enhancements

Basic Qualifications:

• Bachelor’s Degree or equivalent
• 3+ years of relevant work experience in Sales Operations, Marketing Operations, or Business Development
• Experience with Salesforce CRM in B2C environment
• Experience with integration with Salesforce, marketing tools, and other sales enablement technologies

Preferred Qualifications:

• Experience in enrollment, admissions, or marketing in higher education
• Salesforce CRM administration certification
• Must be service oriented and have a great “can do” attitude
• Experience with best practices in designing dashboards and report automation with BI tools
• Have the ability to work in a high paced environment

If this opportunity interests you, you might like these courses on Coursera:

https://www.coursera.org/programs/courserians-31gz4?authProvider=coursera&collectionId=&productId=1-q0xsZsEee0FxKl59BgdA&productType=s12n&showMiniModal=true

Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at [email protected].

Please review our CCPA Applicant Notice here.