Codingal Hiring For Performance Marketing at Codingal Full Time

Codingal is on a mission to inspire school kids to fall in love with coding.Codingal is the #1 coding platform and community for school students to learn Computer Science by building apps, games, and websites

All classes are taught live 1:1 by vetted and trained teachers with a programming backgrounds.Launched in September 2020, Codingal has already empowered 100,000+ students by motivating them to start learning coding via competitions and high-quality coding education

All classes are taught live 1:1 by vetted and trained teachers who come from a coding background

The coding curriculum is based on a standardized K-12 Computer Science Framework, which students find very fun & engaging.We are backed by top investors including Rebright Partners and Y Combinator.Coding helps improve logical thinking and problem-solving skills by 70% among kids at a young age, also enabling them to perform better in other subjects in school

Moreover, coding jobs are the future

They already constitute more than 60% of all jobs in science, technology, engineering, and math

While still in school, those who start young will be ahead of everyone by the time they get into college

They will be creators of the future

Learning to code at a young age will inspire more kids, including girls, to take up Computer Science as a major when entering college

Today, schools and traditional education systems are not equipped to provide the right coding education to children

Codingal is here to change that and empower every student with the tools, content, and live coding classes to start learning to code and build anything they can imagine.We are looking for a Performance Marketing who is passionate about this role.Roles and Responsibilities -Manage and own all the paid channels to generate a continuous lead funnel. Expert in handling Google adwords, Facebook ads, Youtube ads, Paid campaign, Remarketing, Video marketing, Linkedin and other channelsShould have handled monthly budget of at least INR 50 lakhs Responsible for handling all the Codingal social channels Plan and deliver lead generation campaigns for India, US & select international geographies Responsible for monthly acquisition targets for CodingalOptimise landing pages for mobile and desktop Come up with interesting insights to create a pipeline of marketing campaignsBuild a monthly/quarterly roadmap of marketing content along with Content and Brand teamCollaborate and work closely with the business development team to ensure marketing objectives are met.Strategize and execute offline eventsPlan, monitor, maintain & report monthly marketing budgets and dataEnsure all marketing communications are in line with the business & brand guidelinesKeep a close watch on competition

Share best practices with the teamSo, who is a good fit for the role – Someone who has hands-on knowledge of all paid marketing channels and an expert in running paid campaigns

Knowledge of Google AdWords is a must Someone with at least 4 years of experience working on performance marketingHe/she should be a growth hacker with a strong analytical bentUnmatched enthusiasm to keep up with the pace of the business and the team.