A little bit about us

Founded in 2016, Coding Ninjas is one of India’s largest online coding EdTech companies. Imparting knowledge is of utmost importance to us and it is our mission to bridge the skill gap between colleges and industry. We teach 50,000+ students annually through our online platform to help college students and working professionals upskill themselves for rewarding employment prospects.

Coding Ninjas was founded by Ankush Singla, Kannu Mittal, and Dhawal Parate, dawning from an educational background of IITs and Stanford who bring onboard their rich working experience in companies like Amazon, Facebook, Cars24, and other top startups in India. As pioneers in EdTech, we continuously work on curating student-centric learning programs and are progressing toward becoming the de facto coding education company in India.

The company has raised more than 22 Million USD to date and is a subsidiary of InfoEdge (Naukri.com, IIMJobs, Jeevansathi, etc.) with the latter, acquiring a majority stake in Coding Ninjas.

With our exhaustive learning programs, 1:1 mentor support for effective doubt resolution, and over 400+ doubts being resolved per hour, our focus lies on crafting learning experiences that equip candidates with learning, application, and demonstration of capabilities in the software development domain.

Responsibilities

• Responsible for driving reactivation of the leads with the help of end to end Customer Relationship Management Marketing and Life Cycle Management to achieve the monthly revenue growth targets for Coding Ninjas
• Develop and execute detailed monthly plans across mediums (emails, WhatsApp, SMS, etc.) for achieving the sales targets with optimal CAC and ensuring profit targets are met
• Build and manage end-to-end life cycle journeys with planned interventions at each stage of the journey to ensure the maximum utilization of the leads
• Design and deploy marketing automation and personalization technologies with tools to reduce the churn
• Segment and target customers effectively (micro-segmentation, a segment of one, etc.)
• Set up automated journeys for reactivations and funnel conversion across various communication mediums e.g. WhatsApp, SMS, IVR, Email / Chatbot
• Competition monitoring, benchmarking, and gathering market intelligence
• Budget and ROI management – Plan and deploy the monthly budgets efficiently and track the spending effectively
• Optimise continuously to ensure high ROI and minimize CAC
• Manage relationships with vendors and tech partners in building and scaling CRM systems, analytical models, campaign management, etc.

Requirements

• You have hands-on experience with platforms/tools such as MoEngage/ Webengage/ CleverTap etc.
• You are familiar with A/B and multivariate testing
• You enjoy end-to-end responsibility on campaign management (right from ideation to conceptualization to creation of landing pages, emails, and content, to implementation and monitoring)
• You have prior experience working with customer segmentation
• Adapt to handling complex data
• 5+ years of relevant experience in an app/web-based company
• Any experience leading a team is a plus