Responsibilities

· Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

· Track, report, and analyze website analytics and PPC initiatives and campaigns

· Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

· Optimize copy and landing pages for search engine marketing

· Perform ongoing keyword discovery, expansion and optimization

· Research and implement search engine optimization recommendations

· Research and analyze competitor advertising links

· Develop and implement link building strategy

· Work with the development team to ensure SEO best practices are properly implemented on newly developed code

· Work with editorial and marketing teams to drive SEO in content creation and content programming

· Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

· Proven SEO experience

· Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

· Solid understanding of performance marketing, conversion, and online customer acquisition

· In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

· Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

· Experience with A/B and multivariate experiments

· Working knowledge of HTML, CSS, and JavaScript development and constraints

· Knowledge of ranking factors and search engine algorithms

· Up-to-date with the latest trends and best practices in SEO and SEM

· BS/MS degree in a quantitative, test-driven field

Job Type: Full-time

Salary: ₹29,207.85 – ₹63,862.31 per month

Benefits:

• Health insurance

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Ability to commute/relocate:

• Chandigarh, Chandigarh: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor’s (Preferred)

Experience:

• SEO: 1 year (Required)
• PPC Campaign Management: 1 year (Preferred)
• total work: 1 year (Preferred)

Speak with the employer
+91 9875946322