Position Title

Rural Distribution Development Manager

Function

Sales

Location

Job purpose

Key Job Responsibilities

Ensure RURAL market implementation and hygine.

• Setting objectives for SS & RPDs.
• Observe SDA /PSM operations in the given markets.
• Align sales team to Drive Vikas App & Shakti Penetration.

Field Effectiveness & people development.

• Working closely with the sales team to drive field efficiency at SDA/PSM /RURAL ASE level.
• Driving Rural Field force , on boarding of RPDs , SDA KYC , Ensuring Maximum SDA earn incentives

Ensure effective implementation of Rural Initiatives & Driving Rural PCC growth

• Identify the geography/ RPDs at Cluster level to Drive Desired PCC
• Identify Weak Clusters and drive Width and Depth of Distribution
• Conducting Brand level activities thru Micro Marketing , to Gain Rural Market share

Planning and Executing Rural Distribution

• Expansion of Rural Distribution through RPD App ECO
• Ensuring all 3k+ Villages are Covered effectively
• RPD billed as per AOP
• Appointing New RPDs in LDMC locations
• Driving ULPR in Rural business

Desired competencies

Distribution knowledge, Market Execution, Business Development, Rural Distribution , Influencing People without their direct reporting , SDA/PSM Salary and Incentive Management , Training Skills

Education Qualification

MBA

Experience (in Years)

6-9 Years’ Experience in FMCG Industry

Stakeholders (Internal)

• RSM/SOM/ASMs
• BDM
• Brand/Category Managers
• Supply Chain representatives
• IT SPOC
• SDM Team IT SPOC
• SDM Team

Stakeholders (External)

• Consultants
• Vendors (IT / Trade activation/ Visibility Impact agencies)