Marketing Communications Manager, Youth Programs

Full-time, Remote

Apply by 12 May 2023, early applications preferred

Note: We will only look at applications that are 100% complete and have been submitted per the directions below. Thank you for your interest in working with us.

I. About Bon Education 

Bon Education creates engagement, empowerment and workforce readiness programs for youth. To date, our programs have served more than one million youth and educators. 

Our portfolio of projects includes work for companies such as Google, Microsoft, CISCO, ADNOC, Canon, Mubadala, Emirates NBD, Dubai Institute of Design and Innovation, as well as many other government entities and multinational companies that have a strategic interest in developing young people. Learn more about us at www.boneducation.com.

II. Seeking a Marketing Communications Manager, Youth Programs

Bon Education is seeking a motivated and experienced Marketing Communications Manager to join our team. You should be able to create, author, manage and implement communications strategies to promote Bon Education and our client’s educational programs to sponsors, schools, parents and youth. This role will report directly to the CEO and Creative Director of Bon Education. 

III. Location & Hours

This role is a full-time, remote position. Candidates should reside within a two-hour time zone of Dubai. Given our client base (governments, multinationals corporations and universities) and the projects you will be managing, you will need to keep relatively standard working hours.

IV. Responsibilities

Note: This is both a MarCom strategy and content production role. 

• Manage MarCom for Bon Education 
• Developing, executing and evolving results-driven communications strategies to bring more awareness to Bon Education’s programs, consulting and program design services.
• Authoring and editing company blogs, newsletters and emails to build brand awareness, lead generation and thought leadership in the GCC and neighboring territories.
• Managing the company website and social media channels. 
• Tracking the ROI and effectiveness of various marketing campaigns and communication strategies.
• Creating company impact reports.

• Manage MarCom for Bon Education Clients
• Developing, executing and evolving results-driven communications strategies to bring more awareness to our client’s programs, CSR and education initiatives.
• Communicating with clients to understand their programs, marketing and communications requirements. 
• Creating and managing all marketing materials and collateral in line with client program and brand requirements.
• Authoring client outreach emails, social media and WhatsApp posts in order to recruit and engage schools, teachers, parents and students to participate in client programs.
• Assessing the suitability of proposed content and comms for its intended audience.
• Coordinating with Bon and client design and translation teams to create program communications materials in English and Arabic.
• Tracking the ROI and the effectiveness of various marketing campaigns and communication strategies with the key goal of recruitment and retention of program participants.
• Creating client program impact reports.

• General Support:
• Supporting the Bon Education team across a variety of internal projects and initiatives.
• We are a small team. We need team members that have diverse skills, deep curiosity and a willingness to help out and work across job functions as needed.

V. How you will spend your time

• 25% strategy, planning and reporting
• 50% content production and campaign management
• 25% wild card (supporting across the team, reviewing student creative work, other) 

VI. What does Bon Education offer you?

• High-impact/high-conviction work: We offer our team members the opportunity to work on programs that have genuine long-term impact on young people around the world, especially in the Middle East. 
• Our values: The Bon Education team values learning, creativity, excellence, reliability and a strong service mindset. We all really love to work. You must love to work!
• Diverse team: Our team members are from North America, the Middle East, Africa, Asia and Australia. We enjoy working in a multi-national/cultural context.
• Remote: We work from home most of the time. 
• Compensation: Compensation commensurate with experience.

VII. Relevant Education, Experience and Mindset

• Experience: 7+ years of experience in a marketing communications role.
• Interests: Demonstrated interest in youth development and education.
• Education: Should have completed a Bachelor’s degree in marketing, communications or a related field.
• Language: Speaks and writes English at a native-speaker level. 
• Skills:
• Proven work experience as a MarCom manager, specialist or consultant
• Proficient in developing, executing and measuring demand-generation programs that keep prospects and customers engaged over time
• Complete knowledge of advertising and email marketing campaigns  
• Familiarity with marketing and email marketing software like Active Campaign, Google Analytics, Buffer, Hootsuite and others 
• Ability to lead projects and prioritize tasks
• Excellent written communication and presentation skills
• Excellent analytical and problem-solving skills 
• Solid time management and organizational skills 
• Ability to handle stressful situations and deadlines 
• A team player with the ability to work independently 
• Highly motivated and creative individual 
• Ability to offer excellent customer service 
• Type A and detail-oriented when it comes to delivering work
• Basic design skills (Adobe Suite, Webflow, WordPress preferred)
• Learning and Service Mindset: Commitment to learning and delivering excellence. 

VIII. Compensation 

• Commensurate with experience.

IX. Apply by 12 May 2023

Please submit the following application materials to Danna Herradura (*****@boneducation.com) by 12 May 2023 with the subject line: “Marketing Communications Manager, Youth Programs: YOUR NAME.” Early applications preferred.

• 1: CV
• 2: Three writing samples that you authored including materials such as:
• A MarCom strategy or plan 
• Additional marketing collateral (email, newsletter, social media posts, etc.)
• An impact report, link to your portfolio, website or other
• 3: Three references that can speak about your work as a MarCom expert. Please include their name, email address and a sentence explaining how they know you and your work.
• 4: PDF document with answers to the following questions:
• Why do you want to work for Bon Education?
• Please share why you are an ideal candidate for this position.
• Please share a few examples of past MarCom projects that you managed and the impact of your work.
• If you had to develop a MarCom strategy to recruit youth to participate in our impact programs, what would be your process? 
• Please share a few examples that demonstrate your interest in youth and/or education?
• Please describe your familiarity and comfort with marketing, social media, design and web development tools? We don’t expect you to be a master of all these areas. Please describe what you know and are comfortable with. 
• Where are you currently living?
• Should you be selected, when can you start? 
• What languages do you speak and write fluently?
• How much would you like to earn if selected for this role (please state a specific number in USD/month)? Note: Please do not leave this question blank.
• What do you hope to learn by being a part of the Bon Education team?