Job description
JOB DETAILS
Detailed maintenance and improvement of listings (title, description, images, reviews, prices, product specs, customer questions, etc.) to increase product ranking
Drive traffic and execute marketing campaigns (sponsorship ads, lightning deals, enhanced brand content, etc.) to increase revenue
Pull and scrub reports from marketplaces, translate findings into insights and actionable growth tactics
Manage and review PPC campaigns across platforms
Monitor and analyze KPIs (visits, conversation rate, ROI, cost analysis, return rate, etc.)
Inventory planning: compare past and current sales trends to determine future inventory demand
Working directly with the internal e-commerce team and retail partners ensuring our customer-facing content is best in class
Uploading online content (Images, banners, video, key search teams, etc.) by product
Assist in SEO strategies and initiatives by account ensuring sites are properly optimized for search engine success
Promotions Tracking and Coordination: report as necessary account-specific promotional plans in a timely and effective manner
Communicate effectively both internally and externally to meet customer needs and expectations
Proactively research the online marketplace to ensure accuracy and delivery of our content, while continuously looking at ways to improve our brand position
Knowledge, Skills, and Abilities
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