Responsibilities:
Analyse market trends and development that may impact offline marketing activities.
Assess alternate market research channels.
Conduct research to identify emerging trends of consumers.
Design, collect and analyse customer satisfaction and feedback.
Execute activities to communicate business value proposition to customers.
Execute brand campaigns.
Execute customer loyalty plans.
Forecast emerging market needs.
Generate creative materials, templates and collaterals.
Generate customer awareness.
Implement activities that develop organisation capabilities to deliver a consistent customer experience.
Implement brand communication plans.
Implement brand plans.
Implement innovation campaigns to drive higher customer retention and loyalty.
Maintain customer acquisition and retention programmes.
Monitor effectiveness of programmes.
Monitor product quality, design and brand alignment.
Review effectiveness of brand campaigns.
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