We are looking for an enthusiastic Performance Marketing Executive who would primarily be responsible for the management of digital accounts

This candidate drives the marketing department’s commercial performance through systematic campaign-specific results and overall measurement

The Performance Marketing Manager works closely with all marketing teams in target-setting as well as post-campaign evaluations.

What is Mentor Match?

Mentor Match is a self-study app that helps students of classes 8 – 12 connect directly with expert mentors/tutors instantly through a 1 on 1 live video call

We are providing students with the personal attention they deserve through a 24/7 study buddy at the tap of a button.

🔨 You’ll Be Responsible For:

• Creating and executing a strong performance marketing strategy & execution plan
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels(Facebook/Google/Instagram) to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

✅ Some Must-Haves:

• A minimum of 1-year prior experience in a similar role
• Experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels
• Expertise in the campaign and channel analysis and reporting, including Google Analytics experience
• Excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
• Must be highly goal-oriented and have excellent communication skills
• Must be open-minded, curious, and a strong problem solver

😇 Nice to Have:

• Previous experience working in an ed-tech startup (Doubtnut, Toppr, Chegg, Unacademy, etc.)
• Deep understanding of customer persona (school students, parents, entrance exam aspirants)

😯 Why you should seriously consider joining?

 

• You will join the founding team of Mentor Match, work with world-class engineers, designers and marketers and have a greater impact on the evolution and growth of the company.
• You get to have a fun work environment

  We never know when the work ends and fun starts and vice versa.

• As a part of the founding team, you will have a competitive salary with a lavish ESOP offering.
• You get to define how the product should evolve and have complete autonomy in experimenting with your ideas.