Job Description – User Acquisition SpecialistAbout Masai Masai is a Series A-funded Edtech start-up based out of Bangalore

Our mission is to find untapped or underutilized talent and to train that talent for the most in-demand jobs in the world

Masai School is pioneering a new model of higher education in which the school invests in the students, instead of the other way around

We are looking for passionate people interested in disrupting the tech learning space, passionate in user acquisition who would be helping our Marketing team in a data-driven approach for running real-time campaigns at Masai.At Masai, we believe that Skill > Degree.  If you have the skill that we are looking for to deliver a noteworthy performance for the job description mentioned below, then go ahead & apply for it

NOW. What You’ll Do·       Drive & manage user acquisition for Masai via internal channels & external channels with a focus on ROAS.·       Track and optimize activity to increase downloads & ROI from these channels.·       Ensure that all campaigns are planned, tracked, and operated towards specific business and growth objectives.·       Measure and optimize on performance – ROI, retention, engagement, etc.·       Plan, manage, and execute to achieve optimum ROI per acquisition.·       Create & maintain reports to communicate the performance of the campaigns to internal stakeholders.·       Stay up to date with digital marketing trends and potential new channels and strategies, including updates on attribution, latest trends in mobile marketing, social media acquisitionsWhat You’ll Bring·       At least 4 years of experience in User Acquisition ·       A clear understanding of business and engagement metrics like CAC, LTV, Retention, etc·       Experience running ROI driven campaigns·       An analytical mindset with good communication and interpersonal capabilities, able to work independently with minimal daily supervision·       Function quickly in a fast-paced, deadline-oriented environment.·       Comfortable working with dataWhy Join Us:·       You will be working with a seasoned team with access to the best resources

Our industry has seen exponential growth over the last few months, and we are poised to forever disrupt the way education institutes work!·       All other start-up benefits such as independence, growth opportunities, chance to make the world a better place, etc of course

And ESOPs

Probably a chance to develop your sense of humor.