Job Purpose:To plan and execute the launch of sales/outreach for the PGP Suite of programs, ensuring quality and profile of students as per objectives decided by the department as well as meeting topline targets w.r.t fees revenues.Job Outline:The incumbent is responsible for attracting a superior quality of students for the PGP suite of programs and ensuring the goals of Class size and revenues are met

The 4 PGPs are as follows:PGP (Flagship program of ISB)PGP-MFABPGM-MAXPGP-PROTo meet the above objective, the incumbent will have to strategize and develop marketing plans, drive marketing activities and admission processes in a cost-effective manner

S/he will need to capitalize on all opportunities, budget and resources available with the School, its alumni, and students to not only generate leads but also get enough people to apply for the program, accept offers and matriculate

In doing so, s/he will have to structure effective marketing campaigns and manage the lead conversion process and facilitate the admissions process.The incumbent will oversee all the marketing activities and track their effectiveness and undertake necessary course correction as needed

As the budget is limited, it is important to design marketing plans to achieve maximum benefits

Therefore, it is imperative that the person be aware of various push and pull marketing strategies, execute them and ascertain their effectiveness

The incumbent needs to be well versed in digital marketing strategies and be able to leverage various channels for targeted outcomes

Also, the person should be aware of the lead management systems and principles and have an in depth understanding of B2B sales.The incumbent needs to oversee the end-to-end application process starting from screening of applications, setting up of interviews, offer release, offer acceptance by students, student on boarding and so on so that the target number of quality applications are met and are submitted on time

S/he also needs to actively monitor, and step-in as required in this process to ensure that applicants get the necessary support.S/he needs to be aware of other competitive offerings in the market, both domestic and foreign, and suggest changes to the strategy as and when required, including changes in the program to maintain ISB’s competitive edge.S/he will work towards a defined and measurable outcome, further detailed in individual KPIs, formulated year on year, given the business environment.The role requires the person to travel extensively and involves occasional weekend working.Education & Experience:MBA (Sales) from Tie-1 B Schools.14 years or more experience in the areas of enterprise marketing, B2B/B2C sales, hndling large scales sales campaigns and digital marketing.