Social Media Marketing Manager Job at Pune Division, Maharashtra, India Full Time NEW

Company Description Nilaya Education Group, based in Pune and founded in 2008, is a leading institution in practical commerce and skills training in India. The group offers industry-oriented programs that provide hands-on experience, preparing learners for real-world business and corporate environments. Nilaya emphasizes quality education, ethical business practices, and the development of responsible, confident professionals. Its innovative teaching methods and results have been recognized by leading media outlets and honored with awards such as the “Shikshandoot” award. The group includes multiple specialized entities, such as Nilaya ICATS Institute of Commerce and Nilaya Institute of Business Excellence (NIBE).

Role Description This is a full-time, on-site Social Media Marketing Manager role based in the Pune Division. The Social Media Marketing Manager will plan and execute social media strategies across platforms to build brand awareness, engage learners, and support student acquisition. Responsibilities include managing daily posting schedules, creating and curating content, optimizing campaigns for reach and engagement, and monitoring performance analytics to refine strategies. The role involves collaborating with academic and marketing teams to align messaging with ongoing courses, events, and brand values, as well as responding to community queries and comments in a timely, professional manner. The manager will also stay current with social media trends, competitor activity, and best practices in the education sector. Manage and respond to Quora discussions and educational community platforms Create and manage reels, short videos, posters, banners, and promotional creatives. Handle email marketing, WhatsApp campaigns, and online branding activities. Maintain brand consistency across all digital platforms. Work closely with management to strengthen Nilaya Education’s online presence and reputation

Qualifications

• Strong Social Media Marketing and Social Media Optimization (SMO) skills to manage, grow, and optimize brand presence across key platforms.
• Experience in Digital Marketing, including campaign planning, basic performance analytics, and coordination with broader marketing initiatives.
• Ability to develop and execute Content Strategy tailored to educational audiences and aligned with brand and enrollment goals.
• Excellent Communication skills, with clear, engaging written and verbal communication in English; proficiency in regional languages is an advantage.
• Prior experience in education or training organizations is preferred, with a strong understanding of student-centric messaging.
• Proficiency with social media management and analytics tools (e.g., Meta Business Suite, LinkedIn, Instagram insights, basic Google Analytics).
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience in social media and digital marketing.
• Ability to work on-site in Pune Division, manage multiple campaigns simultaneously, meet deadlines, and collaborate effectively with cross-functional teams.