Educational Initiatives (EI) is an ed-tech company that leverages the twin levers of cutting-edge research and technology-based solutions approach to revolutionize how children engaged in the K-12 education space learn. Our vision is to create a world in which children everywhere learn with understanding. Our goal is to reach a multitude of children across different strata of society, irrespective of the kind of education they are receiving today or the curriculum they are following.We achieve this goal by building products that focus on diagnostic assessment and personalized learning. We believe in a scientific approach to conceptualizing, designing and building our products. This stems from a dream to discover SCIENCE OF LEARNING that can systematically be made available to teachers. EIs mission is to build this Science of Learning??¢?? which provides teachers a repository of data and techniques that they can use to help children learn better – a big improvement over todays situation where teachers struggle alone to help students learn. EIs work on assessment and learning has already helped create banks of misconceptions, common student errors and the like and these are being shared as usable insights with teachers.In addition to this trove of insights, our platforms cull relevant and customized intelligence from over a billion data points and delivers content in the form of questions, activities, games and videos to test students and provide explanations, feedback and learning inputs that are useful to students as well as teachers, and is a game changer. This data treasure is one-of-its-kind in the education industry.